MKTG 478
Services Marketing Management (3) Conceptual understanding of services and the analytical tools that are used in solving strategic services marketing problems.
Services Marketing Management (3)
General Education: None
Diversity: None
Bachelor of Arts: None
Effective: Spring 2008
Prerequisite:
MKTG 301
Note : Class size, frequency of offering, and evaluation methods will vary by location and instructor. For these details check the specific course syllabus.