Marketing Management: Structures and Processes (2) This course examines concepts, techniques, and developments of strategic marketing plans and programs within domestic and international market environments.
MRKT 513 Marketing Management: Structures and Processes (2)
As an important functional area of business, Marketing Management: Structures and Processes course equips MBA students with the concepts and techniques that are necessary for the development and application of marketing programs, plans, and strategies. As such, the major focus of the course will be on analysis of the market opportunities, development of strategic marketing plans both at domestic and global level, organization of the activities of the participants, implementation of the marketing plans, and control of the marketing activities. Furthermore, important issues of social responsibility and marketing ethics will be explored. This course will deal with marketing strategies of brick-and-mortar and on-line companies.
The course replaces our existing 3 credit MRKT 520 - Marketing Management course. Students will be evaluated by using group case assignments, Internet marketing exercises, mini research assignments, marketing plan exercise and a final exam. The course does not require special facilities. It will be offered twice a year.
Note : Class size, frequency of offering, and evaluation methods will vary by location and instructor. For these details check the specific course syllabus.