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University Bulletin

Graduate Degree Programs

Marketing-Cl (MRKT)

MRKT 513 Marketing Management: Structures and Processes (2) This course examines concepts, techniques, and developments of strategic marketing plans and programs within domestic and international market environments.
Effective: Summer 2004
Prerequisite: BUSEC 502  

MRKT 514 Marketing Management: Relationships and Institutions (2) Examination of relationships formation with customers and distribution channels; traditional and on-line marketing issues.
Effective: Summer 2004
Prerequisite: MRKT 513  

MRKT 570 Marketing Strategy and Planning (3) Analysis of management's marketing problems, including marketing analyses, pricing, channels of distribution, promotion, competition, product strategies, and marketing research.
Effective: Spring 2011
Prerequisite: MRKT 514  

MRKT 571 Consumer Behavior (3) Factors influencing buyer behavior; contributions of the behavioral sciences to the study of selected phenomena.
Effective: Spring 2005
Prerequisite: MRKT 513  

MRKT 572 Marketing Research (3) Management information needs, evaluation of research proposals and findings, methods of data collection and analysis, integration of research and decisions.
Effective: Spring 2005
Prerequisite: MRKT 513  

MRKT 585 Business-to-Business Marketing (3) Marketing of products and services to other businesses and organizations including strategy, planning, research, communications, pricing, distribution, and global issues.
Effective: Spring 2005
Prerequisite: MRKT 513  

MRKT 586 Internet Marketing (3) Concepts, techniques, and applications of Internet marketing; buyer behavior; Web site design; marketing plans; legal, ethical, and international environments.
Effective: Summer 2004
Prerequisite: MRKT 513  

MRKT 587 Global Marketing (3) Exploration of strategic marketing planning concepts and techniques from a global perspective within diverse overseas market environments.
Effective: Spring 2005
Prerequisite: MRKT 513  

MRKT 590 Colloquium (1-3) Continuing seminars that consist of a series of individual lectures by faculty, students, or outside speakers.
Effective: Fall 2009
 

MRKT 596 Individual Studies (1-9) Creative projects, including nonthesis research, that are supervised on an individual basis and which fall outside the scope of formal courses.
Effective: Summer 1999
 

MRKT 597 Special topics (1-9) Formal courses given on a topical or special interest subject which may be offered infrequently; several different topics may be taught in one year or semester.
Effective: Summer 1999
 

Last Import from UCM: April 19, 2014 3:00 AM