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University Bulletin
Graduate Degree Programs

Marketing (MKTG)

MKTG 410 Personal Selling (3) Principles underlying the selling process and practical application of these principles to selling situations.
Effective: Spring 2008
Prerequisite: MKTG 301  

MKTG 420 Direct Marketing (3) Applies principles of marketing management to the direct marketing of products by mail, telephone, print, and broadcast media.
Effective: Spring 2002
Prerequisite: MKTG 330, MKTG 342  

MKTG 422 Advertising and Sales Promotion Management (3) Perspectives and models of the key decisions involved in managing advertising and sales promotion campaigns.
Effective: Spring 2008
Prerequisite: MKTG 330 orMKTG 342  

MKTG 426 Business Marketing (3) Developing marketing strategies and programs. The course emphasizes the special nature of the business and organizational markets.
Effective: Spring 2002
Prerequisite: MKTG 330, MKTG 342  

MKTG 428 Advanced Sales Management (3) Approaches to planning, organizing, staffing, training, directing, and controlling the sales force in support of marketing objectives.
Effective: Spring 2008
Prerequisite: MKTG 330, MKTG 342  

MKTG 437 Advanced Retailing and Merchandise Management (3) Analyzing planning and controlling the retail merchandising effort, including procurement, resource selection, vendor relations, product presentation, inventory control.
Effective: Spring 2002
Prerequisite: MKTG 330, MKTG 342  

MKTG 440 Services Marketing (3) Marketing theory and methods applied to profit and nonprofit service industries such as health care, finance, transportation, tourism, arts and consulting.
Effective: Spring 2002
Prerequisite: MKTG 330, MKTG 342  

MKTG 441 Sustainability in Marketing Strategy (3) This course examines sustainability in marketing strategy, including real- world applications, green solutions, and using marketing principles to solve social issues.
Effective: Spring 2014
Prerequisite: MKTG 301, MKTG 342  

MKTG 443 Sports Marketing (3) This course will focus on how companies develop, execute and measure marketing strategies and tactics to use sports teams, familities, leagues and other organizations to market their products and services domestically and internationally to consumers and business partners. The course will examine the marketing strategies employed by sports teams and leagues.
Effective: Summer 2010
Prerequisite: B A 303 orMKTG 301  

MKTG 445 (IL) Global Marketing (3) Role of international marketing in the global environment; political, economic, geographic, historical, cultural conditions; developing and implementing international marketing strategies.
Effective: Spring 2008
Prerequisite: B A 303 orMKTG 301  

MKTG 450W Marketing Strategy (3) Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.
Effective: Spring 2008
Prerequisite: MKTG 330, MKTG 342  

MKTG 475 Innovation and Product Management (3) This course is an application-oriented interdisciplinary course on new product development concepts, and innovation management.
Effective: Spring 2011
Prerequisite: MKTG 301  

MKTG 476 Sales Management (3) Application of modern management principles to field sales force planning, organization, and administration; selection, training, and compensation plans.
Effective: Spring 2008
Prerequisite: MKTG 301 andMGMT 301  

MKTG 478 Services Marketing Management (3) Conceptual understanding of services and the analytical tools that are used in solving strategic services marketing problems.
Effective: Spring 2008
Prerequisite: MKTG 301  

MKTG 480 Intermediate Social Media Marketing (3) Social Media Marketing tools, techniques, and strategies to build brands and customers.
Effective: Spring 2014
Prerequisite: MIS 204 andMKTG 301  

MKTG 485 Business-to-Business Marketing (3) Application of marketing principles to commercial enterprises, industrial firms, government, and other non-profit institutions.
Effective: Spring 2008
Prerequisite: MKTG 301  

MKTG 494 Research Project (1-12) Supervised student activities on research projects identified on an individual or small-group basis.
Effective: Summer 2003
 

MKTG 494H Research Project (1-12) Supervised student activities on research projects identified on an individual or small-group basis.
Effective: Summer 2008
 

MKTG 495 Internship (1-18) Supervised off campus, nongroup instruction including field experiences, practica, or internships. Written and oral critique of activity required.
Effective: Spring 2008
Prerequisite: B A 303 ORMKTG 301  

MKTG 496 Independent Studies (1-18) Creative projects, including research and design, which are supervised on an individual basis and which fall outside the scope of formal courses.
Effective: Fall 1983
 

MKTG 497 Special Topics (1-9) Formal courses given infrequently to explore, in depth, a comparatively narrow subject which may be topical or of special interest.
Effective: Fall 1983
 

MKTG 498 Special Topics (1-9) Formal courses given infrequently to explore, in depth, a comparatively narrow subject which may be topical or of special interest.
Effective: Summer 2003
 

MKTG 499 (IL) Foreign Studies (1-12) Courses offered in foreign countries by individual or group instruction.
Effective: Summer 2007
 

MKTG 500 Marketing Management (3) Development of a marketing management focus, including market analysis, competition analysis, and decisions in pricing, product, promotion, and distribution channels.
Effective: Spring 2002
Prerequisite: ACCTG 511 orACCTG 512;B A 533  

MKTG 512 Consumer and Market Behavior (3) Application of buyer behavior concepts from the behavioral sciences, including utility, culture, life cycle, personality, attitudes, learning, decision making.
Effective: Fall 1983
Prerequisite: MKTG 500  

MKTG 515 Business Marketing (3) Study of marketing of goods and services to business, institutions, and government. Focus on organizational buying, market planning and analysis, and development of marketing mix.
Effective: Summer 1984
Prerequisite: MKTG 500  

MKTG 518 Global Marketing (3) Role of international marketing in the global business environment; development of marketing plans and implementation strategies under differing socio-economic conditions.
Effective: Spring 2012
Prerequisite: MKTG 500  

MKTG 521 Scientific Marketing Analysis and Implementation (2) An introduction to the tools used, rationale for, and the practice and implementation of a variety of current marketing techniques.
Effective: Spring 2003
Prerequisite: B A 500  

MKTG 532 Brand Management (2) To examine and understand the processes of building, designing, measuring, and maintaining brand equity.
Effective: Summer 2002
Prerequisite: B A 500  

MKTG 533 Business Marketing (2) Study of marketing of goods and services to business, institutions, and government.
Effective: Summer 2002
Prerequisite: B A 500  

MKTG 534 Integrated Market Communications (2) Provides the frameworks for thinking, tools, language, and skills for strategic management of integrated market communications.
Effective: Summer 2002
Prerequisite: B A 500  

MKTG 541 Consumer Behavior (2) Introduce theories and concepts from psychology, sociology, economics, and other disciplines that are useful in understanding and marketing to consumers.
Effective: Summer 2002
Prerequisite: B A 500  

MKTG 542 New Product Development and Management (2) Identify business opportunity, understand potential customer needs, and develop a new product from concept to virtual prototype.
Effective: Summer 2002
Prerequisite: B A 500  

MKTG 543 (EBIZ 543) e-Marketing (2) Using the Internet and related technologies to enhance and transform marketing functions and processes.
Effective: Spring 2012
 

MKTG 551 Theoretical Perspectives on Buyer Behavior (3) Review of marketing and social sciences research related to understanding consumer and market behavior.
Effective: Fall 1983
 

MKTG 554 Research Methods in Marketing (3) Philosophical, methodological, and measurement issues involved in designing, conducting, analyzing, and interpreting research in marketing.
Effective: Fall 1983
 

MKTG 555 Marketing Models (3) Topics in the model building approach to marketing decision making, focusing on current research issues.
Effective: Spring 2012
 

MKTG 556 Marketing Management (3) To explore the conceptual and applied dimensions of marketing management.
Effective: Summer 2008
Prerequisite: MKTG 551   Concurrent: MKTG 555

MKTG 571 Marketing Strategy (2) Examines business-level marketing issues and solutions to problems in competitive business environments.
Effective: Summer 2002
Prerequisite: B A 500  

MKTG 590 Colloquium (1-3) Continuing seminars that consist of a series of individual lectures by faculty, students, or outside speakers.
Effective: Summer 2008
 

MKTG 596 Individual Studies (1-9) Creative projects, including nonthesis research, which are supervised on an individual basis and which fall outside the scope of formal courses.
Effective: Spring 1987
 

MKTG 597 Special Topics (1-9) Formal courses given on a topical or special interest subject which may be offered infrequently; several different topics may be taught in one year or term.
Effective: Spring 1987
 

MKTG 599 (IL) Foreign Study--Marketing (1-12) Full-time graduate-level foreign study at an overseas institution with whom linkages have been established.
Effective: Summer 2005
Prerequisite: acceptance in established exchange program  

MKTG 600 Thesis Research (1-15) No description.
Effective: Fall 1983
 

MKTG 601 Ph.D. Dissertation Full-Time (0) No description.
Effective: Summer 1983
 

MKTG 602 Supervised Experience in College Teaching (1-3 per semester/maximum of 6) No description available.
Effective: Fall 1982
 

MKTG 610 Thesis Research Off Campus (1-15) No description.
Effective: Fall 1983
 

1 Smeal College of Business Administration course numbered 150 to 199 are not acceptable for the B.S. degree in Business at the University Park program.

Last Import from UCM: November 18, 2017 3:00 AM

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