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University Bulletin
Graduate Degree Programs

These course descriptions are not being updated as of August 1, 2016. Current course descriptions are maintained in LionPATH.

Recreation, Park and Tourism Management (RPTM)

RPTM 415 Commercial Recreation Management (3) Planning, developing, and managing profit-oriented recreation opportunities.

RPTM 415 Commercial Recreation Management (3)

Building upon subject matter presented in many of the core RPTM courses, the primary objective of this course is to provide students with an understanding of strategic management processes and how they apply to recreation/tourism businesses. A second objective is to develop students' decision-making and analytical abilities.

Main topics typically include:
* An overview of the strategic management process
* Having the mindset of an entrepreneur/intrapraneur
* The "ins and outs" of conducting feasibility studies
* The pros and cons of different forms of business
* Generating and setting short- and long-term goals and objectives for recreation/tourism businesses
* Capitalizing, financing and budgeting for recreation/tourism businesses
* Planning, organizing, managing and controlling recreation/tourism businesses
* Regulations, taxation and licensure of recreation/tourism businesses
* Recognizing the importance of developing and maintaining relationships with various constituencies
* Options for strategic growth

This course is required of RPTM majors in the Commercial and Community Recreation Management option. Students take this course after or concurrent with RPTM 410. Students in other majors who have met the pre-requisites, including those pursuing the Liberal Arts Business minor, are welcome after RPTM majors have scheduled.

 


General Education: None
Diversity: None
Bachelor of Arts: None
Effective: Spring 2005
Prerequisite: RPTM 210 andRPTM 410

Note : Class size, frequency of offering, and evaluation methods will vary by location and instructor. For these details check the specific course syllabus.

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