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University Bulletin
Graduate Degree Programs

Business Analytics

Graduate Credit Certificate Program

Brian Cameron
220 Business Building
University Park, PA 16802
E-mail: 814-863-5531
BAN@smeal.psu.edu

Business Analytics (BAN)

The nine-credit graduate certificate program in Business Analytics (BAN) prepares business professionals to explore and analyze large data sets to support data-driven business decisions.  The program covers the entire life cycle of a data analytics project using the descriptive/prescriptive/predictive framework for business analytics: descriptive (What happened?), predictive (What will happen?) and prescriptive (What should happen?).  Target audiences include business analysts, analytic systems designers and the data scientists who have a focus on problems arising in the contexts of business decision-making.  The certificate program builds on basic analytic concepts that professionals are expected to have and provides a practical approach to expanding these analytic skills to perform tasks in various areas of business such as marketing, supply chains, operations, forensics, and risk.

Admission Requirements:
For admission to the Graduate School, an applicant must hold either (1) a baccalaureate degree from a regionally accredited U.S. institution or (2) a tertiary (postsecondary) degree that is deemed comparable to a four-year bachelor's degree from a regionally accredited U.S. institution. This degree must be from an officially recognized degree-granting institution in the country in which it operates. Applicants should have knowledge or experience in quantitative work such as science, engineering, or business. Applicants from other disciplines will be considered based on prior coursework and experience. Applications must include a statement of professional goals, a curriculum vita or resume, and two letters of recommendation.

Admissions Prerequisite Requirement STAT 500 (Applied Statistics) or equivalent (as determined by department review) with a grade of B+ or better is a requirement for admissions into the BAN certificate. An equivalent graduate-level statistics course or academic experience (as determined by program review) may be considered.  In lieu of an appropriate statistics course, standardized test scores (GMAT or GRE) taken within the last five years will be considered.

Official Transcripts and GPA — submit a copy of an official transcript from each institution attended, regardless of the number of credits or semesters completed. Transcripts not in English must be accompanied by a certified translation. A Grade Point Average (GPA) of 3.00 on a 4.00 scale in the final two years of undergraduate studies or in your most recent graduate degree is required.

English Proficiency – The language of instruction at Penn State is English. All international applicants must take and submit scores for the Test of English as a Foreign Language (TOEFL) or International English Language Testing System (IELTS), with some exceptions. Minimum test scores and exceptions are found in the English Proficiency section on the Graduate School Requirements for Graduate Admission website.

PRESCRIBED COURSES (9 credits)

BAN 530. Business Strategies for Data Analytics (3)
BAN 540. Marketing Analytics (3)
BAN 550. Prescriptive Analytics for Business (3)

Effective Semester: Spring 2015
Expiration Semester: Summer 2020 

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