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University Bulletin
Graduate Degree Programs

Business Analytics

Graduate Credit Certificate Program

Brian Cameron
220 Business Building
University Park, PA 16802
E-mail: 814-863-5531
BAN@smeal.psu.edu

Business Analytics (BAN)

The nine-credit graduate certificate program in Business Analytics (BAN) prepares business professionals to explore and analyze large data sets to support data-driven business decisions.  The program covers the entire life cycle of a data analytics project using the descriptive/prescriptive/predictive framework for business analytics: descriptive (What happened?), predictive (What will happen?) and prescriptive (What should happen?).  Target audiences include business analysts, analytic systems designers and the data scientists who have a focus on problems arising in the contexts of business decision-making.  The certificate program builds on basic analytic concepts that professionals are expected to have and provides a practical approach to expanding these analytic skills to perform tasks in various areas of business such as marketing, supply chains, operations, forensics, and risk.

Admission Requirements:
Applicants must apply for admission to the certificate program via the Penn State Graduate School application for admission. Admission requirements are stated in the General Information section of the Graduate Bulletin. International applicants must satisfy the English proficiency requirement. Applicants are generally expected by have a minimum combined junior/senior grade-point average of 3.00 (B) on a 4.00 scale.

Admissions Prerequisite Requirement Qualified applicants should have successfully completed an undergraduate or graduate-level course in statistics or be able to show significant experience using statistics in a professional capacity. In lieu of an appropriate statistics course or adequate professional experience, the admissions committee will consider exceptional GMAT/GRE test scores on a case-by-case basis. Students that do not have prior statistics coursework, significant experience using statistics in a professional capacity, or GRE/GMAT scores deemed sufficient by the admissions committee may complete (with a grade of B+ or
better) STAT 500 - Applied Statistics, online, through Penn State World Campus to satisfy the statistics prerequisite requirement.

Additional Requirements
— Applications must include a statement of professional goals, a curriculum vita or resume, and two letters of recommendation. Applicants should have knowledge or experience in quantitative work such as science, engineering, or business. The objective is to establish a baseline knowledge and to prepare the student for the advanced coursework in this program. Applicants from other disciplines will be considered based on prior academic and professional experience.

Required Courses for the Certificate (9 credits)

BAN 530. Business Strategies for Data Analytics (3)
BAN 540. Marketing Analytics (3)
BAN 550. Prescriptive Analytics for Business (3)

Effective Semester: Fall 2017
Expiration Semester: Spring 2022

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