Chelsea C. Hammond
455 Business Building
University Park, PA 16802
The Graduate Certificate in Marketing Analytics is a twelve-credit online program focused on building a core understanding of key functions in the field of marketing analytics. The program focuses on how marketing analytics are (1) applied within organizations, (2) conducted, and (3) meaningfully communicated and applied to business decision-making and strategy. The curriculum is geared towards college graduates interested in developing skills in marketing analytics functions, but who may have little or no formal training in the field. The certificate is industry applicable, since it is aimed at giving professionals the core knowledge they need to successfully apply marketing analytics in today’s data-driven organizations.
Admission Requirements: Applicants must apply for admission to the certificate program via the Graduate School application for admission. Admission requirements are stated in the GENERAL INFORMATION section of the Graduate Bulletin. International applicants must satisfy the English proficiency requirement. Along with the submission of the online application and the nonrefundable application fee, the following is required: Official Transcripts and Grade Point Average (GPA) – Applicants must submit official transcripts from all post-secondary institutions attended. A Grade Point Average (GPA) of 3.00 on a 4.00 scale in the final two years of undergraduate studies or in the most recent graduate degree is required. Resume – Applicants must upload their current resume with the online application. Reference Letters – Applicants must submit two professional or academic letters of reference. Statement of Purpose - Applicants must upload a statement describing how professional experience and goals align with the certificate.
REQUIREMENTS FOR THE CERTIFICATE: (12 Credits)
REQUIRED COURSES (3 credits)
MKTG 811 (3), MKTG 812 (3), MKTG 813 (3), MKTG 814 (3)