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University Bulletin
Undergraduate Degree Programs

Business, Smeal College

Marketing (MKTG) - ARCHIVE

ARCHIVED FILE
Begin Date: Summer Session 2003
End Date: Spring Semester 2007

Marketing - ARCHIVE

University Park, Smeal College of Business (MKTG)

PROFESSOR MARVIN E. GOLDBERG, Chair of the Department of Marketing

This major provides professional education leading to positions in business, government, and other organizations, and helps prepare the student for advanced study at the graduate level. Career opportunities are in marketing management, sales management, advertising, marketing research, retailing, public policy, and consumer affairs. In addition to following a planned course sequence in general marketing management, the students may elect course work that focuses on their interests in consumer or business-to-business marketing, physical goods or services marketing, and for-profit or not-for-profit marketing.

The Marketing major is designed to be integrated with the college's professional education in business administration and builds on that program and on education in the social sciences.

For the B.S. degree in Marketing, a minimum of 120 credits is required (at least 15 credits must be taken at the 400 level).

Scheduling Recommendation by Semester Standing given like (Sem: 1-2)

GENERAL EDUCATION: 45 credits
(15 of these 45 credits are included in the REQUIREMENTS FOR THE MAJOR)
(See description of General Education in front of Bulletin.)

FIRST-YEAR SEMINAR:
(Included in ELECTIVES or GENERAL EDUCATION course selection)

UNITED STATES CULTURES AND INTERNATIONAL CULTURES:
(Included in ELECTIVES or GENERAL EDUCATION course selection)

WRITING ACROSS THE CURRICULUM:
(Included in REQUIREMENTS FOR THE MAJOR)

ELECTIVES: 12-14 credits

REQUIREMENTS FOR THE MAJOR: 76-78 credits
(This includes 15 credits of General Education courses: 3 credits of GWS courses; 6 credits of GQ courses; and 6 credits of GA, GH, or GS courses.)

PRESCRIBED COURSES (40 credits)
ACCTG 211(4), CMPSC 203 GQ(4), ECON 002 GS(3), ECON 004 GS(3) (Sem: 1-4)
B A 411(3), ENGL 202D GWS(3), MKTG 445(I B) IL(3)[1] (Sem: 5-6)
B A 301(2), B A 303(2)[1], B A 304(2), MKTG 330(3)[1], MKTG 342(3)[1], SCM 302(2) (Sem: 6)
MKTG 450W(3)[1] (Sem: 7-8)

ADDITIONAL COURSES (20-22 credits)
MATH 110 GQ(4) or MATH 140 GQ(4) (Sem: 1-2)
SCM 200(4) or STAT 200(4) (Sem: 1-2)
IST 110 GS(3) or MIS 204(2) (Sem: 3-4)
B A 243(4) or B A 241(2) and B A 242(2) (Sem: 3-4)
Select 6 credits[1] from MKTG 416(3), MKTG 422(3), MKTG 426(3), MKTG 428(3), MKTG 435(3), MKTG 437(3), MKTG 440(3) (Sem: 5-8)

SUPPORTING COURSES AND RELATED AREAS (16 credits)
Select 4 credits: Attainment of 12th credit level proficiency in a single foreign language. Proficiency must be demonstrated by either examination or course work (Sem: 1-4)
Select 6 credits of Global Awareness and Understanding from approved course list (credits must be taken in GA, GH, or GS) (Sem: 1-8)
Select 6 credits of supporting course work. See Department List. (Sem: 5-8)

[1] A student enrolled in this major must receive a grade of C or better, as specified in Senate Policy 82-44.

Last Revised by the Department: Summer Session 2003

Blue Sheet Item #: 31-06-013

Review Date: 10/06/05

UCA Revision #1: 8/9/06

BA

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