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University Bulletin
Undergraduate Degree Programs

Business, Smeal College

(Archive) Marketing (MKTG)

Begin Date: Summer Session 1998
End Date: Spring Semester 1999

Marketing (MKTG) - (ARCHIVE)

PROFESSOR JERRY C. OLSON, Chair of the Department of Marketing

This major provides professional education leading to positions in business, government, and other organizations, and helps prepare the student for advanced study at the graduate level. Career opportunities are in marketing management, sales management, advertising, marketing research, retailing, public policy, and consumer affairs. In addition to following a planned sequence in marketing management, the student may elect course work in services, business-to-business and global marketing as well as the role of marketing in society.

The Marketing major is designed to be integrated with the college's professional education in business administration and builds on that program and on education in the social sciences.

For the B.S. degree in Marketing, a minimum of 128 credits is required (at least 15 credits must be taken at the 400 level).

Scheduling Recommendation by Semester Standing given like (Sem:1-2)

(12 of these 46 credits are included in the REQUIREMENTS FOR THE MAJOR)
(See description of General Education in front of Bulletin.)

ELECTIVES: 3-15 credits

(This includes 12 credits of General Education courses: 3 credits of GWS courses; 3 credits of GS courses; and 6 credits of GQ courses.)

CMPSC 203 GQ(4), ECON 002 GS(3), 004 GS(3) (Sem: 1-4)
ACCTG 211(4), B A 243(4), M I S 204(2), MS&IS 200(4) (Sem: 3-4)
B A 301(3), 302(3), 303(3), 304(3), ENGL 202D GWS(3), MKTG 330(3)[1], 342(3)[1] (Sem: 5-6)
MKTG 450W(3)[1] (Sem: 7-8)

ADDITIONAL COURSES (13-19 credits)
MATH 110 GQ(4) or 140 GQ(4) (Sem: 1-2)
Select 9-15 credits[1] from MKTG 220(3), 310(3), 327(3), 420(3), 422(3), 426(3), 428(3), 435(3), 437(3), 440(3), or 445(I B) DF(3) (Sem: 5-8)

[Students may apply 6 credits of ROTC.]
Attainment of third level proficiency in a single foreign language (0-12). Proficiency must be demonstrated by either examination or course work. See the admission section of the general information in this bulletin for the placement policy for Penn State foreign language courses. (Sem: 1-4)
Select 6 credits of international courses related to the foreign language area (see department list) (Sem: 5-8)
Select 6-12 credits of 300- or 400-level courses form department list in consultation with adviser (at least 3 credits must be at the 400 level) (Sem: 5-8)

[1] A student enrolled in this major must receive a grade of C or better, as specified in Senate Policy 82-44.

The Pennsylvania State University ©1998

The University reserves the right to change the requirements and regulations listed here and to determine whether a student has satisfactorily met its requirements for admission or graduation, and to reject any applicant for any reason the University determines to be material to the applicant's qualifications to pursue higher education. Nothing in this material should be considered a guarantee that completion of a program and graduation from the University will result in employment.

Last Revised by Department: Summer Session 1998

Blue Sheet Item #: 26-01-021

Review Date: 6/3/99 (General Education Update)


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