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University Bulletin
Undergraduate Degree Programs

Communications

Strategic Communications

University Park, College of Communications (STRCM_BA)

PROFESSOR COLLEEEN CONNOLLY-AHERN, Faculty Member in Charge

The Strategic Communications online degree explores the theories, methods, and tools used to structure persuasive messages. The major includes an overview of strategic communications principles and concepts that sets the stage for more advanced studies. Students learn about research and analytic techniques used to design and implement effective communication campaigns that are delivered via traditional and new media options. The use of digital technology and social media is emphasized. The program examines the dynamics of the political, legal, social, cultural environments that interact to define a communication task or problem. Students also learn techniques to benchmark and evaluate the effectiveness of strategic communications programs and understand how they apply to internal and external constituencies. Students studying strategic communications will refine their critical thinking skills and explore the nature and source of the information message content, medium of delivery, and evaluation of the impact of the message on targeted groups. This program will be accredited by the Accrediting Council on Education in Journalism and Mass Communication.

For the Bachelor of Arts in Strategic Communications, a minimum of 120 credits is required.

Scheduling Recommendation by Semester Standing Given Like (Sem: 1-2)

GENERAL EDUCATION: 35 credits

FIRST-YEAR EXPERIENCE:
(Included in Electives)

UNITED STATES CULTURES AND INTERNATIONAL CULTURES:
(Included in Electives or General Education Requirements or Requirements for the Major)

WRITING ACROSS THE CURRICULUM:
(Included in REQUIREMENTS FOR THE MAJOR)

BACHELOR OF ARTS DEGREE REQUIREMENTS: 24 credits 

ELECTIVES: 26-37 credits

REQUIREMENTS FOR THE MAJOR: 35 credits [1]

PRESCRIBED COURSES (29 credits)
COMM 160(1), COMM 230 WAC(3), COMM 428A(3), COMM 428B(3), COMM 428C(3), COMM 428D(3), COMM 428E(3), ECON 102 GS(3), PSYCH 100 GS(3), STAT 200 GQ(4) (sEM: 1-4)

ADDITIONAL COURSES (3 credits)
CC 401(3); CC 402(3); CC 403(3) (Sem: 1-8)
COMM 403(3); COMM 405(3); COMM 409(3); COMM 412(3); COMM 419 US;IL(3); COMM 495 (1-3)

SUPPORTING COURSES AND RELATED AREAS (3 credits)
Select 3 credits of COMM courses (other than COMM 100 or COMM 120) (Sem: 5-8)

[1] A student enrolled in this major must receive a grade of C or better, as specified in Senate Policy 82-44.

Last Revised by the Department: Fall Semester 2017

Blue Sheet Item #: 46-01-020

Review Date: 8/22/17

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