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Marketing and International Business (MKTIB) - Archive

ARCHIVED FILE
Begin Date: Summer Session 1998
End Date: Summer Session 2003 (Program dropped effective Summer Session 2003)

Marketing and International Business (MKTIB) - Archive

PROFESSOR JERRY C. OLSON, in charge

This major recognizes that the marketing function in modern business is international in scope. Many major corporations conduct business around the world. It is essential that marketing students appreciate the differences between countries and cultures and understand how successful marketing programs respond to these global dimensions of the international market place. This major contains basic courses in business administration, marketing, and international business. Students are encouraged to take courses that focus on cultural, economic, and political conditions in the world.

For the B.S. degree in Marketing and International Business, a minimum of 145 credits is required (at least 15 credits must be taken at the 400 level).

Scheduling Recommendation by Semester Standing given like (Sem: 1-2)

GENERAL EDUCATION: 45 credits
(12 of these 45 credits are included in the REQUIREMENTS FOR THE MAJOR)
(See description of General Education in front of Bulletin.)

FIRST-YEAR SEMINAR:
(Included in ELECTIVES or GENERAL EDUCATION course selection)

INTERCULTURAL AND INTERNATIONAL COMPETENCE:
(Included in ELECTIVES or GENERAL EDUCATION course selection)

WRITING ACROSS THE CURRICULUM:
(Included in REQUIREMENTS FOR THE MAJOR)

ELECTIVES: 12-24 credits

REQUIREMENTS FOR THE MAJOR: 88-100 credits
(This includes 12 credits of General Education courses: 3 credits of GWS courses; 3 credits of GS courses; and 6 credits of GQ courses.)

PRESCRIBED COURSES (51 credits)
CMPSC 203 GQ(4), ECON 002 GS(3), ECON 004 GS(3) (Sem: 1-4)
ACCTG 211(4), B A 243(4), M I S 204(2), MS&IS 200(4) (Sem: 3-4)
B A 301(2), B A 302(3), B A 303(2), B A 304(2), ENGL 202D GWS(3), MKTG 330(3)[1], MKTG 342(3)[1] (Sem: 5-6)
MKTG 445 GI(3)[1], MKTG 450W(3)[1] (Sem: 7-8)

ADDITIONAL COURSES (7 credits)
MATH 110 GQ(4) or MATH 140 GQ(4) (Sem: 1-2)
Select 3 credits[1] from MKTG 220(3), MKTG 310(3), MKTG 327(3), MKTG 420(3), MKTG 422(3), MKTG 426(3), MKTG 428(3), MKTG 435(3), MKTG 437(3), or MKTG 440(3) (Sem: 5-8)

SUPPORTING COURSES AND RELATED AREAS (30-42 credits)
[Students may apply 6 credits of ROTC.]
Attainment of third level proficiency in a single foreign language (0-12). Proficiency must be demonstrated by either examination or course work. See the admission section of the general information in this bulletin for the placement policy for Penn State foreign language courses. (Sem: 1-4)
Select 15 credits of business and related nonbusiness courses in an approved Education Abroad Program in consultation with adviser (Sem: 5-6)
Select 15 credits of international business-related courses in consultation with adviser (see department list) (Sem: 5-10)

[1] A student enrolled in this major must receive a grade of C or better, as specified in Senate Policy 82-44.

Last Revised by Department: Summer Session 1998
Blue Sheet #: 26-01-022
Review Date: 3/11/03

Dropped by the Department: Summer Session 2003
Blue Sheet #: 32-01-033
Review Date: 9/2/03

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