281 Jack Burke Res Center
Penn State Erie
Abington College, Altoona College, Behrend College, Capital College, Penn State Beaver, Penn State Brandywine, Penn State DuBois, Penn State Fayette, Penn State Great Valley, Penn State Greater Allegheny, Penn State Hazelton, Penn State Lehigh Valley, Penn State New Kensington, Penn State Schuylkill, Penn State Shenango, Penn State Wilkes-Barre, Penn State Worthington Scranton, Penn State York, University Park
This certificate prepares students for a career in any field practicing 21st century skills necessary to be successful in an organization today. Students are familiar with the use of social media for social and personal purposes however; they must develop the skills and attitude toward using technology systems, online content development, design, and marketing as well as online strategic planning relative to social media. They will understand how to use social media to promote, sell, and interact with customers to provide efficiency and profitability. Students completing this certificate will be prepared for the ever-growing careers in Social Media as well as the application of social media concepts in the marketplace.
To earn an undergraduate certificate in SOCIAL MEDIA, a minimum of 15 credits is required.
MIS 204 OR CMPSC 203
GD 100 OR COMM 270
MKTG 422 OR COMM 320
Effective Date: Spring Semester 2011
Last Revised by the Department: 02/22/2012