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University Bulletin
Undergraduate Degree Programs

Penn State Erie, The Behrend College

Marketing

Penn State Erie, The Behrend College (MRKTG)

The objective of the Marketing major is to provide professional education to students leading to careers in business, government, and non-profit organizations. Typically, graduates are employed in business-to-business marketing, management, sales management, retailing, marketing research, digital marketing, and brand management. The major provides a solid foundation in marketing practice, such as analyzing and understanding the needs and wants of present and potential customers, designing appropriate product offerings, establishing pricing policies, developing communication strategies, devising efficient distribution strategies, researching marketing data for the above functions, and coordinating marketing programs with other functional areas of business.

Entrance to Major Requirements:
Entry to the Marketing major requires the completion of 5 entry-to-major courses: ACCTG 211(4); ECON 102 GS(3); ENGL 15 GWS(3) or ENGL 30 GWS(3); MATH 110 GQ(4) or MATH 140 GQ(4); STAT 200 GQ(4) or SCM 200(4), and a 2.00 or higher cumulative grade-point average.

For the B.S. degree in Marketing, a minimum of 121 credits is required. Each student must earn at least a grade of C in each 300- and 400-level course in the major field.

Scheduling Recommendations by Semester Standing given like (Sem: 1-2)

GENERAL EDUCATION: 45 credits
(15 of these 45 credits are included in the REQUIREMENTS FOR THE MAJOR)
(See description of General Education in this bulletin.)

FIRST-YEAR SEMINAR:
(Included in ELECTIVES or GENERAL EDUCATION course selection)

UNITED STATES CULTURES AND INTERNATIONAL CULTURES:
(Included in GENERAL EDUCATION course selection or REQUIREMENTS FOR THE MAJOR)

WRITING ACROSS THE CURRICULUM:
(Included in REQUIREMENTS FOR THE MAJOR)

REQUIREMENTS FOR THE MAJOR: 91 credits
(This includes 15 credits of General Education courses: 6 credits of GQ courses; 6 credits of GS courses; 3 credits of GWS courses.)

PRESCRIBED COURSES (43 credits)
ACCTG 211(4), ECON 102 GS(3), ECON 104 GS(3), ENGL 202D GWS(3) (Sem: 3-4)
SCM 301(3)[1] (Sem:3-6)
MIS 204(3), MKTG 301(3)[1], MKTG 342(3), MKTG 343(3)[1], MKTG 344(3)[1], MKTG 441(3)[1] (Sem: 5-6)
FIN 301(3)[1], MGMT 301(3)[1], MGMT 471W(3) (Sem: 7-8)

ADDITIONAL COURSES (30 credits)
Select 4 credits from: MATH 110 GQ(4)[1] or MATH 140 GQ(4)[1] (Sem: 1-2)
Select 4 credits from: SCM 200 GQ(4)[1] or STAT 200 GQ(4)[1] (Sem: 3-4)
Select 4 credits from: BA 241(2) and BA 242(2) or BA 243(4) (Sem: 3-6)
Select 3 credits from: ECON 470 IL(3)[1], ECON 473 IL(3)[1], FIN 471(3)[1], MGMT 461 IL(3)[1],
MKTG 445 IL(3)[1], or other 400-level international business courses (Sem: 5-8)
Select 15 credits of Marketing electives from: MKTG 327(3)[1], MKTG 410(3)[1], MKTG 422(3)[1], MKTG 445 Il(3)[1], MKTG 475(3)[1], MKTG 478(3)[1], MKTG 480(3)[1], MKTG 485(3)[1], MKTG 494(1-12)[1], MKTG 495(1-18)[1], or MKTG 497(1-9)[1] (Sem: 5-8)

SUPPORTING COURSES AND RELATED AREAS (18 credits)
Select 18 credits from an approved specialization area including: any business concentration or major field and any non-business concentration or major field. Note: all credits do not need to be chosen from any one concentration area. (Sem: 1-8)

[1] A student enrolled in this major must receive a grade of C or better, as specified in Senate Policy 82-44.

Last Revised by the Department: Spring 2017

Blue Sheet Item #: 45-06-007

Review Date: 4/4/2017

UCA Revision #1: 8/9/06
UCA Revision #2: 7/30/07

BD

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