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University Bulletin
Undergraduate Degree Programs

Penn State Erie, The Behrend College

 

Consumer Psychology

Undergraduate Certificate Program

Mary Beth Pinto and Eric Corty
Penn State Behrend
Telephone:  814-898-6348 or 814-898-6238
E-Mail:  mxp49@psu.edu or ewc2@psu.edu

Abington College, Altoona College, Berks College, Capital College, Great Valley, Penn State Beaver, Penn State Brandywine, Penn State DuBois, Penn State Fayette, Penn State Greater Allegheny, Penn State Hazelton, Penn State Lehigh Valley, Penn State Mont Alto, Penn State New Kensington, Penn State Schuylkill, Penn State Shenango, Penn State Wilkes-Barre, Penn State Worthington Scranton, University Park

The Behrend College is the home College.

CONSUMER PSYCHOLOGY (CSMPSY)

This 15 credit certificate is designed to prepare students for positions in the private sector, government agencies, and colleges and universities that call for an understanding of consumer psychology.  This certificate is based on psychological approaches to understanding consumers.  Students completing this certificate will be able to describe factors influencing buyer behavior. They will be comfortable working in the domains of marketing and psychology and be able to help predict or explain consumer behavior.

PRESCRIBED COURSES

MKTG 344 and PSYCH 100
Select nine credits from among the following: 
PSYCH 212, PSYCH 221, PSYCH 231, PSYCH 232, PSYCH 238, PSYCH 244, PSYCH 253, PSYCH 256

 

Effective Semester:  Spring 2012

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