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University Bulletin
Undergraduate Degree Programs

Penn State Erie, The Behrend College

(Archive) Marketing (MRKT)

ARCHIVED FILE
Begin Date: Spring Semester 1999
End Date: Spring Semester 2000

MARKETING (MRKT) - (ARCHIVE)

Professor Stephen Schappe, in charge; Capital College

This major is designed for students interested in careers involving sales, promotion, services, distribution, research, and planning for business and the public sector. The major provides students with key concepts and methods of analysis in marketing. It focuses on understanding customer needs, developing products or services, creating and implementing marketing plans, monitoring customer responses, and projecting marketing activities for the future.

For the B.S. degree in Marketing, a minimum of 122 credits is required.

Scheduling Recommendation by Semester Standing given like (Sem: 1-2)

GENERAL EDUCATION: 46 credits
(9-12 of the 46 credits are included among the requirements for the major. The remaining 34 are listed below.)
(See description of General Education in front of Bulletin.)

Semesters 1-4 completed at another location (61-63 credits) (Sem: 1-4)
ENGL 015 GWS(3) or 030 GWS(3)
ENGL 202A GWS(3), B, C, or D; SPCOM 100 GWS(3)
MATH 110 GQ(4) or 140 GQ(4)
CMPSC 203 GQ(4) or M I S 103(3)
MS&IS 200(4) or STAT 200 GQ(4)
ECON 002 GS(3), 004 GS(3)
Health sciences and physical education (GHS/GPE) (4)
Natural science (GN) (9)
Humanities (GH) (6)
ACCTG 211(4); B A 243(4) or B LAW 243(3)
M I S 100(3) or 204(3)

ELECTIVES: 12 credits

REQUIREMENTS FOR THE MAJOR: 51 credits

PRESCRIBED COURSES (27 credits)
BUS 361(3), 364 DF(3), 462(3), FINAN 320(3), INFSY 390(3), MNGMT 310(3), MRKT 370(3), 471(3), 472(3) (Sem: 5-8)

ADDITIONAL COURSES (12 credits)
Select 9 credits from MRKT 473(3), 474(3), 475(3), 476(3), 477(3), 478(3), 480(3), or 485(3) (Sem: 5-8)
Select 3 credits from ECNMS 312(3), 320(3), or 417(3) (Sem: 5-8)

SUPPORTING COURSES AND RELATED AREAS (12 credits)
Select 12 credits from courses numbered 200-499 in ACCTG, BUS, FINAN, INFSY, MNGMT, or P ACC (Sem: 5-8)


The Pennsylvania State University ©1998

The University reserves the right to change the requirements and regulations listed here and to determine whether a student has satisfactorily met its requirements for admission or graduation, and to reject any applicant for any reason the University determines to be material to the applicant's qualifications to pursue higher education. Nothing in this material should be considered a guarantee that completion of a program and graduation from the University will result in employment.

Last Revised by the Department: Spring Semester 1999

Blue sheet Item #: 27-01-066

Review Date: 11/10/98

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