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University Bulletin
Undergraduate Degree Programs

Penn State Erie, The Behrend College

Marketing (MRKT) - Archive

ARCHIVED FILE
Begin Date: Summer Session 2000
End Date: Fall Semester 2001

Marketing (MRKT) - Archive

PROFESSOR STEPHEN SCHAPPE, Director of Undergraduate Studies, School of Business Administration

This major is designed for students interested in careers involving sales, promotion, services, distribution, research, and planning for business and the public sector. The major provides students with key concepts and methods of analysis in marketing. It focuses on understanding customer needs, developing products or services, creating and implementing marketing plans, monitoring customer responses, and projecting marketing activities for the future.

For the B.S. degree in Marketing, a minimum of 122 credits is required. At least 50 percent of the business credit hours required for the degree must be taken at the Capital College. No more than 61 credits should be from business and business related courses.

Entry to Major Requirements:
Entry to the Marketing major requires the completion of 9 entry-to-major courses: ENGL 015 GWS(3) or ENGL 030 GWS(3), MATH 110 GQ(4) or MATH 140 GQ(4), ACCTG 211(4), CMPSC 203 GQ(4) or M I S 103(3), M I S 204(2), STAT 200 GQ(4) or MS&IS 200(4), ECON 002 GS(3), ECON 004 GS(3), B A 243(4) and a 2.00 or higher cumulative grade-point average. Additional information about this major is available in the office of the Director of Undergraduate Studies, School of Business Administration at Penn State Harrisburg.

Change of Assignment Recommendation:
Students should generally have completed most of their General Education requirements. A limited number of 001-200 level courses are offered at Penn State Harrisburg for students who need lower division courses.

Students should request a change-of-assignment to Penn State Harrisburg during their fourth semester, to be effective for the next semester of enrollment.

Scheduling Recommendation by Semester Standing given like (Sem: 1-2)

GENERAL EDUCATION: 45 credits
(10-12 of these 45 credits are included in the REQUIREMENTS FOR THE MAJOR)
(See description of General Education Course Requirements in front of Bulletin.)

FIRST-YEAR SEMINAR:
(Included in ELECTIVES or GENERAL EDUCATION course selection)

INTERCULTURAL AND INTERNATIONAL COMPETENCE:
(Included in REQUIREMENTS FOR THE MAJOR)

WRITING ACROSS THE CURRICULUM:
(Included in REQUIREMENTS FOR THE MAJOR)

ELECTIVES: Select 3-4 credits of non-business courses.

REQUIREMENTS FOR THE MAJOR: 84-85 credits
(This includes 10-12 credits of General Education Courses: 3 credits of GWS courses; 3 credits of GS courses; 4-6 credits of GQ courses.)

PRESCRIBED COURSES (49 credits)
ACCTG 211(4), M I S 204(2), B A 243(4) (Sem: 1-4)
ENGL 202D GWS(3), ECON 002 GS(3), ECON 004 GS(3) (Sem: 1-4)
BUS 361(3), BUS 364 DF(3), BUS 462(3), FINAN 320(3), INFSY 390(3) (Sem: 5-8)
MNGMT 310(3), MRKT 370(3)[1], MRKT 471(3)[1], MRKT 472(3)[1] (Sem: 5-8)
MGMT 451W(3) (Sem: 7-8)

ADDITIONAL COURSES (23-24 credits)
Select 3-4 credits from M I S 103(3) or CMPSC 203 GQ(4) (Sem: 1-4)
Select 4 credits from MATH 110 GQ(4) or MATH 140 GQ(4) (Sem: 1-4)
Select 4 credits from MS&IS 200(4) or STAT 200 GQ(4) (Sem: 1-4)
Select 12 credits [1] from the following: ECNMS 312(3), MRKT 473(3), MRKT 474(3), MRKT 475(3), MRKT 476(3), MRKT 477(3), MRKT 478(3), MRKT 480(3), MRKT 485(3) (Sem: 5-8)

SUPPORTING COURSES AND RELATED AREAS (12 credits)
Select 12 credits from 200-400 level business courses from: BUS, FINAN, INFSY, MNGMT, MRKT, or P ACC in consultation with an academic adviser and in support of the student's interests. (Sem: 3-8)

[1] A student enrolled in this major must receive a grade of C or better, as specified in Senate Policy 82-44.

Last Revised by the Department: Summer Session 2000

Blue Sheet Item #: 28-07-042

Review Date: 4/11/00

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