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Penn State Erie, The Behrend College

Marketing (MRKT) - Archive

End Date: Fall Semester 1998

Marketing (MRKT) - Archive

PROFESSOR MELVIN BLUMBERG, Director of Undergraduate Studies, School of Business Administration

Total credits required for graduation 122 credits

This major is designed for students interested in careers involving sales, promotion, services, distribution, research and planning for business and the public sector. The major provides students with key concepts and methods of analysis in marketing. It focuses on understanding customers needs, developing products or services, creating and implementing marketing plans, monitoring customer responses, and projecting marketing activities for the future.

Scheduling Recommendation by Semester Standing given like (Sem:1-2)

General Education: 46 credits

(See description of General Education in front of Bulletin)

Non-Business Electives: 12 Credits

Semester 1-4 Completed at another location

ENGL 015 GWS(3) or 030 GWS(3) (Sem: 1-4)

ENGL 202A GWS(3) or 202B GWS(3) or 202C GWS(3) or 202D GWS(3) (Sem: 1-4)

SPCOM 100 GWS(3) (Sem: 1-4)

MATH 110 GQ(3) or 140 GQ(3) (Sem: 1-4)

M I S 103 or CMPSC 203 GQ(3) (Sem: 1-4)

MSIS 200 or STAT 200 GQ(3) (Sem: 1-4)

M I S 100(3) or 204(3) (Sem: 1-4)

ECON 002 GS(3) & 004 GS(3) (Sem: 1-4)

ACCTG 211(4) (Sem: 1-4)

B A 243(3) or B LAW 243(3) (Sem: 1-4)

Additional Courses

Sciences (GN) (9 Credits) (Sem: 1-8)

Arts (GA) (6 Credits) (Sem: 1-8)

Humanities (GH) (6 Credits) (Sem: 1-8)

Health Sciences & Physical Ed (GHS) & (GPE) (4 Credit) (Sem: 1-4)


Business Core: (21 Credits)

MRKT 370 (3), BUS 361(3), 364(3), 462(3), (Sem: 5-8)

FINAN 320(3), INFSY 390(3), MNGMT 310(3) (Sem: 5-8)

Marketing Requirements: (6 Credits)

MRKT 471(3), 472(3) (Sem: 5-8)

Marketing Courses: (9 Credits) Select three courses from the following.

MRKT 473(3), 474(3), 475(3), 476(3), 477(3), 480(3), 485(3) (Sem: 5-8)

Marketing Courses: (3 Credits)

ECNMS 312(3) or 320(3) or 417(3) (Sem: 5-8)

Supporting Courses: (12 Credits)

BUS 200(3) to 499(3), FINAN 200(3) to 499(3), (Sem: 1-8)

INFSY 200 to 499(3), MNGMT 200(3) to 499(3), (Sem: 1-8)

ACCTG 200(3) to 499(3), (Sem: 1-8)

P ACC 300(3) To P ACC 499(3) (Sem: 5-8)

The Pennsylvania State University ©1998

The University reserves the right to change the requirements and regulations listed here and to determine whether a student has satisfactorily met its requirements for admission or graduation, and to reject any applicant for any reason the University determines to be material to the applicant's qualifications to pursue higher education. Nothing in this material should be considered a guarantee that completion of a program and graduation from the University will result in employment.

Effective Date: Current

Review Date: 7/1/98



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