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University Bulletin
Undergraduate Degree Programs

Penn State Erie, The Behrend College

Marketing (MRKTG) - ARCHIVE

ARCHIVED FILE
Begin Date: Summer Session 1998
End Date: Fall Semester 2006 -UCA

Marketing - ARCHIVE

Penn State Erie, The Behrend College (MRKTG)

The objective of the Marketing major is to provide professional education to students leading to careers in business, government, and non-profit organizations. Typically, graduates are employed in marketing management, sales management, retailing, marketing research, and brand management. The major provides a solid foundation in marketing practice, such as analyzing and understanding the needs and wants of present and potential customers, designing appropriate product offerings, establishing pricing policies, developing communication strategies, devising efficient distribution strategies, researching marketing data for the above functions, and coordinating marketing programs with other functional areas of business. Because of the tremendous growth in the service sector, the major emphasizes the marketing of services. Marketing majors may also choose from additional business courses that allow greater specialization on quantitative (marketing research) or management perspectives while the non-business supporting courses allow for additional study in written and oral communication, psychology, foreign language, quantitative methods, or international studies.

For the B.S. degree in Marketing, a minimum of 122 credits is required. Each student must earn at least a grade of C in each 300- and 400-level course in the major field.

Scheduling Recommendations by Semester Standing given like (Sem: 1-2)

GENERAL EDUCATION: 45 credits
(15 of these 45 credits are included in the REQUIREMENTS FOR THE MAJOR)
(See description of General Education in front of Bulletin.)

FIRST-YEAR SEMINAR:
(Included in ELECTIVES or GENERAL EDUCATION course selection)

UNITED STATES CULTURES AND INTERNATIONAL CULTURES:
(Included in GENERAL EDUCATION course selection or REQUIREMENTS FOR THE MAJOR)

WRITING ACROSS THE CURRICULUM:
(Included in REQUIREMENTS FOR THE MAJOR)

ELECTIVES: 1 credit

REQUIREMENTS FOR THE MAJOR: 91 credits
(This includes 15 credits of General Education courses: 6 credits of GQ courses; 6 credits of GS courses; 3 credits of GWS courses.)

PRESCRIBED COURSES (51 credits)
CMPSC 203 GQ(4) (Sem: 1-2)
ACCTG 211(4), B A 243(4), ECON 002 GS(3), ECON 004 GS(3) (Sem: 3-4)
ENGL 202D GWS(3), M I S 204(2), MS&IS 200(4) (Sem: 3-4)
FNC 300(3), MANGT 300(3), MANGT 310(3), MRKTG 300(3), MRKTG 310(3), MRKTG 320(3), MRKTG 330(3) (Sem:5-6)
MANGT 470W(3) (Sem: 7-8)

ADDITIONAL COURSES (19 credits)
MATH 110 GQ(4) or MATH 140 GQ(4) (Sem: 1-2)
Select 3 credits from: ECNS 470, FNC 470, MANGT 480 IL,
MRKTG 470, or other 400-level international business courses (Sem: 5-8)
Select 12 credits from: ECNS 460, ECNS 462, ECNS 485, MANGT 455, MISBD 336,
MRKTG 400, MRKTG 410, MRKTG 420, MRKTG 494, MRKTG 495, or MRKTG 497 (with at least 6 credits from 400-level MRKTG courses) (Sem: 5-8)

SUPPORTING COURSES AND RELATED AREAS (21 credits)
Select 18 credits from the following non-business supporting course areas (with at least 12 credits from the same area): education abroad, foreign language, international studies, psychology, quantitative methods, or written and oral communication (Sem: 1-8)

Select 3 credits of 300- or 400-level courses from one business supporting course area (Sem: 5-8)

Last Revised by the Department: Summer Session 1998

Blue Sheet Item #: 26-06-145

Review Date: 1/14/03

BD

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