111 Old Main
University Park, PA 16802
Beaver, Brandywine, DuBois, Fayette, Greater Allegheny, Hazleton, Lehigh Valley, Mont Alto, New Kensington, Schuylkill, Wilkes-Barre, Worthington Scranton, York
The primary goal of the certificate program is to prepare individuals to develop the entrepreneurial skills necessary in today’s marketplace. The curriculum integrates a core of twelve credits along with an elective for three credits in the areas of new product development, new ventures or franchising. The course is highly practical with current and live examples. Who should attend: Individuals who wish to own or operate a startup business or franchise. Individuals who wish to run and grow business. Individuals who wish to learn growth strategies. Individuals who wish to learn financing, taxes, money management. Individuals who wish to learn marketing basics, sales, online marketing, finding customers, social media, use of social media and branding. This certificate requires successful completion of fifteen (15) credits.
Effective Semester: FALL 2012