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University Bulletin
Undergraduate Degree Programs

These course descriptions are not being updated as of August 1, 2016. Current course descriptions are maintained in LionPATH.

Agribusiness Management (AG BM)

AG BM 220 Agribusiness Sales and Marketing (3) Principles underlying the sales process and practical application for selling situations in agribusiness. Role of selling in the total marketing process.

AG BM 220 Agribusiness Sales and Marketing (3)

Students take an applied approach in this course, to fulfill the course objective of learning skills in sales and marketing. The topics presented in the course are organized as they would appear in a corporate sales training program. Class activities include discussing and solving selected case situations that illustrate or amplify assigned text readings. Lectures and audio-visual presentations cover specific aspects of the selling process, from prospective new customers to the servicing of customers after the sale. A major focus is on role-playing exercises, trying to convince another student acting as a buyer to undertake a particular course of action. Each student is expected to take an active part in the role-playing exercises. During the course students participate in as both buyer and seller. A student peer evaluation comprises a portion of the grade on each role-playing exercise which is videotaped for purposes of critique.

General Education: None
Diversity: None
Bachelor of Arts: None
Effective: Summer 2013

Note : Class size, frequency of offering, and evaluation methods will vary by location and instructor. For these details check the specific course syllabus.


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Course descriptions are stored in LionPATH, the University-wide student information system. Please visit the LionPATH Course Catalog to access current course descriptions. At that point, you will be leaving the University Bulletin website.

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