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University Bulletin
Undergraduate Degree Programs

These course descriptions are not being updated as of August 1, 2016. Current course descriptions are maintained in LionPATH.

Business Administration (B A)

B A 422W Strategic Business Planning (3) Study of strategic planning and implementation in multi-industry, multi- cultural, and multi-national settings with emphasis on sustaining competitive advantages.

B A 422W Strategic Business Planning (3)

BA 422W is the capstone of the series of business administration courses in the BSB degree. These courses collectively develop the the skills and competencies necessary for the business administration student.

BA 422W is designed for students to examine the discipline of strategic management and to develop an appreciation of the criticality of strategic management in guiding a business entity through a changing and challenging environment. The course requires students to build upon their knowledge of business structure, internal and external environments, and functional design as each relates to strategy development and implementation. Students explore methods and techniques to identify strategies best suited to accomplish an entity’s mission and its business objectives.

As a writing intensive (W) course, there is a strong emphasis on development and reinforcement of effective writing skills. Students prepare well reasoned, organized, and constructed bodies of work.

Upon successful completion of the course, students will be able to:
1. Identify environmental threats and opportunities impacting a firm.
2. Identify strengths, weaknesses and competencies of a firm.
3. Effectively apply critical thinking skills to design strategic alternatives and then recommend the best alternative.
4. Critique and evaluate strategic actions taken by firms.
5. Explain the profound effects that a strategic move (either at the corporate level or at the business level) can have on the entire organization.
6. Demonstrate exceptional skills in presenting complex business information and issues.
7. Efficiently research a firm or industry using a variety of sources.
8. Demonstrate proficiency in analyzing business cases and formulating well reasoned recommendations when no “right” answer exists.
9. Demonstrate effective leadership skills in a group environment.

General Education: None
Diversity: None
Bachelor of Arts: None
Effective: Fall 2012
Prerequisite: B A 321;B A 322;B A 421;FIN 301;MGMT 301;MKTG 301;SCM 301

Note : Class size, frequency of offering, and evaluation methods will vary by location and instructor. For these details check the specific course syllabus.


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Course descriptions are stored in LionPATH, the University-wide student information system. Please visit the LionPATH Course Catalog to access current course descriptions. At that point, you will be leaving the University Bulletin website.

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