Skip Navigation
search: People Opens New Window | Departments Opens New Window | Penn State Opens New Window | Web Opens New Window
Penn State mark
Penn State mark
University Bulletin
Undergraduate Degree Programs

These course descriptions are not being updated as of August 1, 2016. Current course descriptions are maintained in LionPATH.

Communications (COMM)

COMM 342W Idea Development and Media Writing (3) Introduction to various modalities of idea development and written expression for media production.

COMM 342W Idea Development and Media Writing (3)

This writing-intensive course is designed to introduce students to various modalities of idea development and expression for audio-visual projects. Writing as an ideational, descriptive or reflexive tool is an integral element of each modality. Learning objectives encompass the development of skills in the following areas:
- Conceptualization: finding, refining and articulating the idea into a clearly worded proposal
- Visualization: translating the proposal into a visual and highly imagistic form
- Decision-making: deciding what form and genre would best suit the visual form of the idea
- Intellectual articulation: explaining and rationalizing the visual idea in a written form, either as a treatment or script.
- Manifestation: initial preparation for production of developed idea(s) into selected audio-visual formats.

Emphasis will be placed on using written work as an integral part of the creative process. As a designated “W” course, students will gain experience in the writing of media criticism and analysis as well as learning the writing styles specific to the profession. Writing assignments will include informal writing such as exercises in intuitive and timed writing, one minute response papers and collective story telling. Formal writing assignments will include observational essays, descriptive essays or stylistic “treatments”, formal narrative proposals, analytic and editorial story reports, and self-reflexive critique papers.

Students will progress through a series of creative exercises that support the development of the above skills consisting of:
• Written and oral exercises in synthetic thinking and idea generation. These will be comprised of short 200-500 word in class “warm up” exercises and include assignments in intuitive and timed writing, one minute response papers and collective story telling.
• Exercises in visual thinking, visual storytelling and image composition (photography as well as other forms of two dimensional imagery) to be undertaken in a complementary structure with written assignments comprised of observational essays and narrative translations of visual data.
• Longer (750-1500 word) written assignments in various forms (descriptive, persuasive, analytical, editorial and critical) tailored to the professional requirements of the film-video major; these include descriptive essays or stylistic “treatments”, formal narrative proposals, analytic and editorial story reports, and self-reflexive critique papers.

Written feedback from the instructor will be provided on a regular basis, as well as in class peer critique and story workshops. Students will be required to redraft and rewrite assignments as needed.


General Education: None
Diversity: None
Bachelor of Arts: None
Effective: Spring 2011
Prerequisite: COMM 242 and Film-Video Major

Note : Class size, frequency of offering, and evaluation methods will vary by location and instructor. For these details check the specific course syllabus.

Search
CourseInfo

Look up course abbreviations

Course descriptions are stored in LionPATH, the University-wide student information system. Please visit the LionPATH Course Catalog to access current course descriptions. At that point, you will be leaving the University Bulletin website.



Skip Popular Searches
  1. Bachelor of Arts Degree Requirements
  2. General Education: United States Cultures and International Cultures
  3. Course Index
  4. Graduate Degree Programs Bulletin
  5. General Education: Arts
  6. General Education: Humanities
  7. General Education: Health and Physical Activity
  8. General Education: Natural Sciences
  9. General Education: Social and Behavioral Sciences
  10. General Education: Writing/Speaking