COMM 385
Media Programming Strategies (3) Framework, principles, and strategies for media programming from perspective of content distributors and media outlets.
COMM 385 Media Programming Strategies (3)
This course will expose the students to the framework, principles, and strategies for content distribution via wired and wireless networks. Students will learn programming strategies for cable and broadcast networks, local television stations, cable systems, Internet sites, and other distribution outlets. The class will explore programming from the perspective of the network or outlet that acquires programming content as well as the perspective of the content producer trying to obtain distribution. The course explores how new technologies, laws, and social trends influence programming strategies. Students will learn audience analysis including Nielsen ratings and Internet measurement techniques. The class typically includes multiple group projects, presentations and written reports that evaluate programming strategies in addition to quizzes and exams. By the end of the course students should have a fundamental understanding of programming strategies, trends, and terminology.
Broader course objectives include the understanding and application of ethics, diversity, the role of professionals in the industry, critical thinking, written and oral presentations including the use of visual information, appropriate use of mathematical concepts, professional writing, clear communication, and conducting and evaluating research.
General Education: None
Diversity: None
Bachelor of Arts: None
Effective: Fall 2011
Prerequisite:
COMM 180
Note : Class size, frequency of offering, and evaluation methods will vary by location and instructor. For these details check the specific course syllabus.