Media and Information Industries (3) The structure, conduct and performance of firms and industries in the electronic media and information sectors.
COMM 489W Media and Information Industries (3)
The objective is for students to examine and learn how to apply concepts of structure, conduct and performance to firms and industries in the electronic media and information sectors, primarily in North America. Industries include broadcasting television and radio, broadband/cable television, satellite television, videogaming, Hollywood, music recording, home video, advertising, online content and entertainment and sports media. Topics include competition and competitive advantage, mergers and concentration of ownership, strategic behavior, industrial organization, industry finance basics, industry practices in pricing, marketing and distribution, the economic impact of technological change and advances in e-commerce, industry and firm profitability and innovation, and the relationship between Wall Street and media industries. Class time is devoted to lecture, discussion (particularly about research and writing) and student presentations. Students are evaluated on an original research project, performance on tests, homework and contributions to discussion. There may also be online discussion and collaboration.
Note : Class size, frequency of offering, and evaluation methods will vary by location and instructor. For these details check the specific course syllabus.