Entrepreneurship Business Basics (3) Three critical entrepreneurship skills are covered for non-business majors: business finance, intellectual property, and marketing.
ENGR 411 Entrepreneurial Business Basic (3)
ENGR 411 covers three critical skill areas of non-business students: business finance, intellectual property, and marketing. These business areas are covered in three sequential 5-week modules over the semester. This course emphasizes problem-based learning (PBL), in which students engage in real-world problem-solving exercises each and every class period. With this learning approach, students develop and use skills sets in financial management, intellectual property management, and both business-to-consumer marketing (B2C) and business-to-business marketing (B2B). Each student is responsible for all course material and completing all PBL exercises covered in class, whether present or not. Student presence and preparation in every class period id expected.
To encourage active learning of ENGR 411 course material, students are divided into small discussion and working teams. Discussion teams will be responsible for : 1) developing questions for class interaction; 2) highlighting the important points of the readings/case studies; and 3) solving problems and presenting solutions to the class.
Up to three technology businesses or events of current interest will be analyzed during the semester. These case studies bring out the interdependence of finance, intellectual property, and marketing decisions in product creation. Example business case studies include Napster and the Bridgestone/Firestone litigation.
Note : Class size, frequency of offering, and evaluation methods will vary by location and instructor. For these details check the specific course syllabus.