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University Bulletin
Undergraduate Degree Programs

These course descriptions are not being updated as of August 1, 2016. Current course descriptions are maintained in LionPATH.

Graphic Design (GD)

GD 304 Practical Communications (3) Practical design experience for students through design/publicity problems from the University and community non-profit organizations.

GD 304

GD 304 Practical Communications (3)

GD 304 is an advanced course that is intended to offer practical design experiences to graphic design students through assignments for various University and not-for-profit community clients. The course explores the essential relationship of the verbal and visual aspects of design to the communication of a message to a specific audience. Each student will meet with clients to develop strategies and advance individual projects from initial client contact to finished work. Students will conduct research, present rough ideas to the client, prepare presentations, and carry the work to production resulting in a finished piece.

When necessary, members of the class will work with writers, photographers, and printers as they would in an actual professional setting.

The course is intended to:
1. Prepare the students for the real working environment they will confront in the professional arena after graduation. The course seeks to simulate as close as possible, the atmosphere of a professional design office.
2. Offer the university and community a source of affordable inventive solutions to their design, publicity, and advertising problems.
3. Thoroughly examine the design process and learn to define the problem clearly, and logically work toward an appropriate solution.
4. Help students to develop the work habits and attitudes of professional designers.
5. Practice and polish presentation and interview skills.
6. Practice positive behavior and conflict avoidance/resolution in the workplace.
7. Foster an appreciation for the appropriate integration of typography into design.
8. Develop the ability to work as a member of a team.
9. Gain a deeper understanding of graphic design aesthetically, critically, and technically.

1. Work will be evaluated based on the relevance and originality of the idea and the appropriateness of the design approach to the idea, the intended audience, and all pertinent functional parameters.
2. Professional attitude and the development of professional work habits will be evaluated. Students are expected to think for themselves, budget their time, meet deadlines, and adhere to production schedules.
3. Attendance is required. In the case of illness or an emergency, students are required to contact the professor just as they would contact an employer. Three unexcused absences will result in the final semester grade being lowered one full letter grade.
4. Neatness, craft and attention to detail will be considered in the final grade.
5. There will be a review at the end of the semester, which will include all work from the class. Each piece will be evaluated for quality and presentation.
6. Visual, verbal and written communication skills will be a part of the evaluation.

GD 300 and 301 or concurrent with GD 300 and 301 are prerequisites to GD 304.

GD 304 will be offered fall and/or spring semesters.

General Education: None
Diversity: None
Bachelor of Arts: Arts
Effective: Fall 2006
Prerequisite: Prerequisite or concurrentGD 300, GD 301

Note : Class size, frequency of offering, and evaluation methods will vary by location and instructor. For these details check the specific course syllabus.


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Course descriptions are stored in LionPATH, the University-wide student information system. Please visit the LionPATH Course Catalog to access current course descriptions. At that point, you will be leaving the University Bulletin website.

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