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University Bulletin
Undergraduate Degree Programs

These course descriptions are not being updated as of August 1, 2016. Current course descriptions are maintained in LionPATH.

Mangt Info Systems (MIS)

MIS 415 Social Media Management and Analytics (3) Students gain experience and in-depth analysis of social media management, digital marketing, SEO/M, and analytics of current digital business practices.

MIS 415 Social Media Management and Analytics (3)

With the rise of social media as a management, marketing and analytics tool, students need to learn how to use these tools to communicate better with customers as well as analyze important data that can help marketers solve digital marketing challenges. In this course, students will learn about the changing nature of digital business practices and will be able to gain experience with social media management, digital marketing, SEO, SEM, and analytics. In-depth analysis will be given on current practices and this course will build a framework from which students can pioneer their own ideas in the growing field of digital marketing. They will also be able to understand current issues in digital marketing and have the tools they need to assess those issues and further strengthen their understanding of this important, emerging field.

General Education: None
Diversity: None
Bachelor of Arts: None
Effective: Summer 2015

Note : Class size, frequency of offering, and evaluation methods will vary by location and instructor. For these details check the specific course syllabus.


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Course descriptions are stored in LionPATH, the University-wide student information system. Please visit the LionPATH Course Catalog to access current course descriptions. At that point, you will be leaving the University Bulletin website.

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