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University Bulletin
Undergraduate Degree Programs

These course descriptions are not being updated as of August 1, 2016. Current course descriptions are maintained in LionPATH.

Mangt Info Systems (MIS)

MIS 446 Information Technology and Business Strategy (3) Strategic use and management of information technology in the digital global economy.

MIS 446 Information Technology and Business Strategy (3)

This course introduces the basics on the interplay between information technology and business strategies. The course starts with the general topic of strategic use of information technology in business (as enabler, differentiator, and disruptor) using examples from a variety of industries, followed by detailed coverage of the information technology strategy in individual industries including e-logistics, e-tailing, e-marketing, e-finance. The course also covers basics on the business information technology infrastructure and environments (Internet, Web, service-oriented computing, and security and risks). Towards the end, the course discusses the role of information technology in the global economy, business value of the explosively growing digital social networks, and other emerging trends and new technology opportunities.    

Topics include:

 - Information technology strategy. IT-business strategy alignment; IT as enabler, differentiator, and disruptor.
- Internet and Web infrastructure; extranet, intranet, hosting strategies; platform independence; eBusiness technology standards; open versus proprietary technologies;  interoperability.
- Web Services for implementing business applications; software as a service; Services science and services oriented architectures.
- Overview of E-Business models, B2B, B2C, (x2y).
- E-logistics and supply chain: Analysis of Dell model; Internet auctions, eBay; e-hubs; i-mode, GPS, RFID.
- E-tailing: Amazon, eBay, Walmart, recommendation systems, reputation systems.
- E-marketing: search engine advertising (Google AdWords/AdSense, Yahoo Search Marketing); database marketing (precision targeting).
- E-finance: online brokerage (Schwab, E*Trade), wealth management (e-strategy, technology for churn prediction and customer acquisition/retention), payment technologies (paypal), computational trading strategies.
- Collaboration/Community technologies:  Blogs, MySpace, Facebook, YouTube, Voice over IP, videoconferencing, RSS, etc.; Impact on business communication and media industry. 
- Need for security in ecommerce – threats and solutions.
- Globalization and IT. Offshoring and outsourcing.
- Emerging trends and technology opportunities.


General Education: None
Diversity: None
Bachelor of Arts: None
Effective: Fall 2016
Prerequisite: MIS 301 orMIS 390

Note : Class size, frequency of offering, and evaluation methods will vary by location and instructor. For these details check the specific course syllabus.

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Course descriptions are stored in LionPATH, the University-wide student information system. Please visit the LionPATH Course Catalog to access current course descriptions. At that point, you will be leaving the University Bulletin website.



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