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University Bulletin
Undergraduate Degree Programs

These course descriptions are not being updated as of August 1, 2016. Current course descriptions are maintained in LionPATH.

Marketing (MKTG)

MKTG 199 (IL) Foreign Studies (1-12) Courses offered in foreign countries by individual or group instruction.
Effective: Summer 2007
 

MKTG 220 Introduction to Selling Techniques (3) Principles underlying the sales process and practical application of these principles to selling situations. Studies role of selling in total marketing process.
Effective: Spring 2008
Prerequisite: third-semester standing  

MKTG 221 Contemporary American Marketing (3) Social and economic aspects, movement of goods and services from producers to consumers; analysis of marketing functions, systems, and institutions. May not be used to satisfy Penn State Business baccalaureate degree requirements. Not available to students who have taken B A 303 or MKTG 301.
Effective: Spring 1996
Prerequisite: 3 credits in economics  

MKTG 221W Contemporary American Marketing (3) Social and economic aspects; movement of goods and services from producers to consumers; analysis of marketing functions, systems, and institutions. May not be used to satisfy Penn State Business baccalaureate degree requirements. Not available to students who have taken B A 303 or MKTG 301.
Effective: Spring 1993
Prerequisite: 3 credits in economics  

MKTG 296 Independent Studies (1-18) Creative projects, including research and design, which are supervised on an individual basis and which fall outside the scope of formal courses.
Effective: Fall 1983
 

MKTG 297 Special Topics (1-9) Formal courses given infrequently to explore, in depth, a comparatively narrow subject which may be topical or of special interest.
Effective: Fall 1983
 

MKTG 299 (IL) Foreign Studies (1-12) Courses offered in foreign countries by individual or group instruction.
Effective: Summer 2007
 

MKTG 301 Principles of Marketing (3) Focuses on customer behavior, product, channels of distribution, promotion, and pricing with emphasis on a culturally diverse environment. Not available to students who have taken B A 303.
Effective: Summer 2013
Prerequisite: ENGL 015 orENGL 030;ECON 102 orECON 104;MATH 021 or higher or satisfactory score on the mathematics placement examination  

MKTG 301H Principles of Marketing (Honors) (3) This course emphasizes fundamental marketing concepts (e.g., segmentation, targeting, and positioning) and the use of marketing research to inform managerial decision-making.
Effective: Spring 2014
Prerequisite: ENGL 015, ENGL 030, ENGL 137H orCAS 137H;ECON 102 orECON 104;MATH 021 or higher or satisfactory score on the mathematics placement examination  

MKTG 301W Principles of Marketing (3) Focuses on customer behavior, product, channels of distribution, promotion, and pricing with emphasis on a culturally diverse environment. Not available to students who have taken BA 303.
Effective: Summer 2013
Prerequisite: ENGL 015 orENGL 030;ECON 102 orECON 104;MATH 021 or higher or satisfactory score on the mathematics placement examination  

MKTG 302 Marketing Techniques for Electronic Commerce (3) Explores methods to implement/adapt marketing methods to the Internet; builds upon introductory marketing classes to examine what does/doesn't work.
Effective: Spring 2008
Prerequisite: B A 303 orMKTG 301  

MKTG 310 Public Relations and Marketing (3) Examination of the role of public relations in a company's efforts to manufacture and market its products and services.
Effective: Spring 2008
Prerequisite: B A 303 orMKTG 301  

MKTG 327 Retailing (3) Management of marketing institutions in distribution channels from producers to consumers. Emphasis on retail institutions: location, personnel, merchandising, control, promotion.
Effective: Spring 2008
Prerequisite: B A 303 orMKTG 301  

MKTG 330 Consumer Behavior (3) Application of behavioral science concepts to the understanding of buyer behavior as a basis for marketing management decision making.
Effective: Spring 2008
Prerequisite: B A 303 orMKTG 301  

MKTG 342 Marketing Research (3) Research approaches, methods, and applications studied as a formal approach to problem solving for marketing decisions.
Effective: Spring 2008
Prerequisite: B A 303 orMKTG 301;SCM 200 orSTAT 200  

MKTG 344 Buyer Behavior (3) Application of behavioral science concepts to the understanding of buyer behavior as a basis for strategic decisions in marketing management.
Effective: Spring 2012
Prerequisite: MKTG 301 andMKTG 342  

MKTG 397 Special Topics (1-9) Formal courses given infrequently to explore, in depth, a comparatively narrow subject which may be topical or of special interest.
Effective: Summer 2003
 

MKTG 398 Special Topics (1-9) Formal courses given infrequently to explore, in depth, a comparatively narrow subject which may be topical or of special interest.
Effective: Summer 2003
 

MKTG 399 (IL) Foreign Studies (1-12) Courses offered in foreign countries by individual or group instruction.
Effective: Summer 2007
 

MKTG 410 Personal Selling (3) Principles underlying the selling process and practical application of these principles to selling situations.
Effective: Spring 2008
Prerequisite: MKTG 301  

MKTG 420 Direct Marketing (3) Applies principles of marketing management to the direct marketing of products by mail, telephone, print, and broadcast media.
Effective: Spring 2002
Prerequisite: MKTG 330, MKTG 342  

MKTG 422 Advertising and Sales Promotion Management (3) Perspectives and models of the key decisions involved in managing advertising and sales promotion campaigns.
Effective: Spring 2008
Prerequisite: MKTG 330 orMKTG 342  

MKTG 426 Business Marketing (3) Developing marketing strategies and programs. The course emphasizes the special nature of the business and organizational markets.
Effective: Spring 2002
Prerequisite: MKTG 330, MKTG 342  

MKTG 428 Advanced Sales Management (3) Approaches to planning, organizing, staffing, training, directing, and controlling the sales force in support of marketing objectives.
Effective: Spring 2008
Prerequisite: MKTG 330, MKTG 342  

MKTG 437 Advanced Retailing and Merchandise Management (3) Analyzing planning and controlling the retail merchandising effort, including procurement, resource selection, vendor relations, product presentation, inventory control.
Effective: Spring 2002
Prerequisite: MKTG 330, MKTG 342  

MKTG 440 Services Marketing (3) Marketing theory and methods applied to profit and nonprofit service industries such as health care, finance, transportation, tourism, arts and consulting.
Effective: Spring 2002
Prerequisite: MKTG 330, MKTG 342  

MKTG 441 Sustainability in Marketing Strategy (3) This course examines sustainability in marketing strategy, including real- world applications, green solutions, and using marketing principles to solve social issues.
Effective: Spring 2014
Prerequisite: MKTG 301, MKTG 342  

MKTG 443 Sports Marketing (3) This course will focus on how companies develop, execute and measure marketing strategies and tactics to use sports teams, familities, leagues and other organizations to market their products and services domestically and internationally to consumers and business partners. The course will examine the marketing strategies employed by sports teams and leagues.
Effective: Summer 2010
Prerequisite: B A 303 orMKTG 301  

MKTG 445 (IL) Global Marketing (3) Role of international marketing in the global environment; political, economic, geographic, historical, cultural conditions; developing and implementing international marketing strategies.
Effective: Spring 2008
Prerequisite: B A 303 orMKTG 301  

MKTG 450W Marketing Strategy (3) Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.
Effective: Spring 2008
Prerequisite: MKTG 330, MKTG 342  

MKTG 475 Innovation and Product Management (3) This course is an application-oriented interdisciplinary course on new product development concepts, and innovation management.
Effective: Spring 2011
Prerequisite: MKTG 301  

MKTG 476 Sales Management (3) Application of modern management principles to field sales force planning, organization, and administration; selection, training, and compensation plans.
Effective: Spring 2008
Prerequisite: MKTG 301 andMGMT 301  

MKTG 478 Services Marketing Management (3) Conceptual understanding of services and the analytical tools that are used in solving strategic services marketing problems.
Effective: Spring 2008
Prerequisite: MKTG 301  

MKTG 480 Intermediate Social Media Marketing (3) Social Media Marketing tools, techniques, and strategies to build brands and customers.
Effective: Spring 2014
Prerequisite: MIS 204 andMKTG 301  

MKTG 485 Business-to-Business Marketing (3) Application of marketing principles to commercial enterprises, industrial firms, government, and other non-profit institutions.
Effective: Spring 2008
Prerequisite: MKTG 301  

MKTG 494 Research Project (1-12) Supervised student activities on research projects identified on an individual or small-group basis.
Effective: Summer 2003
 

MKTG 494H Research Project (1-12) Supervised student activities on research projects identified on an individual or small-group basis.
Effective: Summer 2008
 

MKTG 495 Internship (1-18) Supervised off campus, nongroup instruction including field experiences, practica, or internships. Written and oral critique of activity required.
Effective: Spring 2008
Prerequisite: B A 303 ORMKTG 301  

MKTG 496 Independent Studies (1-18) Creative projects, including research and design, which are supervised on an individual basis and which fall outside the scope of formal courses.
Effective: Fall 1983
 

MKTG 497 Special Topics (1-9) Formal courses given infrequently to explore, in depth, a comparatively narrow subject which may be topical or of special interest.
Effective: Fall 1983
 

MKTG 498 Special Topics (1-9) Formal courses given infrequently to explore, in depth, a comparatively narrow subject which may be topical or of special interest.
Effective: Summer 2003
 

MKTG 499 (IL) Foreign Studies (1-12) Courses offered in foreign countries by individual or group instruction.
Effective: Summer 2007
 

Last Import from UCM: November 18, 2017 3:00 AM

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