MKTG 199
(IL)
Foreign Studies (1-12) Courses offered in foreign countries by individual or group instruction.
Effective: Summer 2007
MKTG 220
Introduction to Selling Techniques (3) Principles underlying the sales process and practical application of these principles to selling situations. Studies role of selling in total marketing process.
Effective: Spring 2008
Prerequisite:
third-semester standing
MKTG 221
Contemporary American Marketing (3) Social and economic aspects, movement of goods and services from producers to consumers; analysis of marketing functions, systems, and institutions. May not be used to satisfy Penn State Business baccalaureate degree requirements. Not available to students who have taken B A 303 or MKTG 301.
Effective: Spring 1996
Prerequisite:
3 credits in economics
MKTG 221W
Contemporary American Marketing (3) Social and economic aspects; movement of goods and services from producers to consumers; analysis of marketing functions, systems, and institutions. May not be used to satisfy Penn State Business baccalaureate degree requirements. Not available to students who have taken B A 303 or MKTG 301.
Effective: Spring 1993
Prerequisite:
3 credits in economics
MKTG 296
Independent Studies (1-18) Creative projects, including research and design, which are supervised on an individual basis and which fall outside the scope of formal courses.
Effective: Fall 1983
MKTG 297
Special Topics (1-9) Formal courses given infrequently to explore, in depth, a comparatively narrow subject which may be topical or of special interest.
Effective: Fall 1983
MKTG 299
(IL)
Foreign Studies (1-12) Courses offered in foreign countries by individual or group instruction.
Effective: Summer 2007
MKTG 301
Principles of Marketing (3) Focuses on customer behavior, product, channels of distribution, promotion, and pricing with emphasis on a culturally diverse environment. Not available to students who have taken B A 303.
Effective: Spring 2011
Prerequisite:
ENGL 015 orENGL 030;ECON 102 orECON 104;MATH 021 or higher or satisfactory score on the mathematics FTCAP examination
MKTG 301H
Principles of Marketing (3) Focuses on customer behavior, product, channels of distribution, promotion, and pricing with emphasis on a culturally diverse environment. Not available to students who have taken B A 303.
Effective: Fall 2013 Ending: Fall 2013 Future: Fall 2013
Prerequisite:
ENGL 015 orENGL 030;ECON 102 orECON 104;MATH 021 or higher or satisfactory score on the mathematics FTCAP examination
MKTG 301H
Principles of Marketing (Honors) (3) This course emphasizes fundamental marketing concepts (e.g., segmentation, targeting, and positioning) and the use of marketing research to inform managerial decision-making.
Effective: Spring 2014 Future: Spring 2014
Prerequisite:
ENGL 015, ENGL 030, ENGL 137H orCAS 137H;ECON 102 orECON 104;MATH 021 or higher or satisfactory score on the mathematics FTCAP examination
MKTG 301W
Principles of Marketing (3) Focuses on customer behavior, product, channels of distribution, promotion, and pricing with emphasis on a culturally diverse environment. Not available to students who have taken BA 303.
Effective: Spring 2011
Prerequisite:
ENGL 015 orENGL 030;ECON 102 orECON 104;MATH 021 or higher or satisfactory score on the mathematics FTCAP examination
MKTG 302
Marketing Techniques for Electronic Commerce (3) Explores methods to implement/adapt marketing methods to the Internet; builds upon introductory marketing classes to examine what does/doesn't work.
Effective: Spring 2008
Prerequisite:
B A 303 orMKTG 301
MKTG 310
Public Relations and Marketing (3) Examination of the role of public relations in a company's efforts to manufacture and market its products and services.
Effective: Spring 2008
Prerequisite:
B A 303 orMKTG 301
MKTG 327
Retailing (3) Management of marketing institutions in distribution channels from producers to consumers. Emphasis on retail institutions: location, personnel, merchandising, control, promotion.
Effective: Spring 2008
Prerequisite:
B A 303 orMKTG 301
MKTG 330
Consumer Behavior (3) Application of behavioral science concepts to the understanding of buyer behavior as a basis for marketing management decision making.
Effective: Spring 2008
Prerequisite:
B A 303 orMKTG 301
MKTG 342
Marketing Research (3) Research approaches, methods, and applications studied as a formal approach to problem solving for marketing decisions.
Effective: Spring 2008
Prerequisite:
B A 303 orMKTG 301;SCM 200 orSTAT 200
MKTG 344
Buyer Behavior (3) Application of behavioral science concepts to the understanding of buyer behavior as a basis for strategic decisions in marketing management.
Effective: Spring 2012
Prerequisite:
MKTG 301 andMKTG 342
MKTG 397
Special Topics (1-9) Formal courses given infrequently to explore, in depth, a comparatively narrow subject which may be topical or of special interest.
Effective: Summer 2003
MKTG 398
Special Topics (1-9) Formal courses given infrequently to explore, in depth, a comparatively narrow subject which may be topical or of special interest.
Effective: Summer 2003
MKTG 399
(IL)
Foreign Studies (1-12) Courses offered in foreign countries by individual or group instruction.
Effective: Summer 2007
MKTG 410
Personal Selling (3) Principles underlying the selling process and practical application of these principles to selling situations.
Effective: Spring 2008
Prerequisite:
MKTG 301
MKTG 420
Direct Marketing (3) Applies principles of marketing management to the direct marketing of products by mail, telephone, print, and broadcast media.
Effective: Spring 2002
Prerequisite:
MKTG 330, MKTG 342
MKTG 422
Advertising and Sales Promotion Management (3) Perspectives and models of the key decisions involved in managing advertising and sales promotion campaigns.
Effective: Spring 2008
Prerequisite:
MKTG 330 orMKTG 342
MKTG 426
Business Marketing (3) Developing marketing strategies and programs. The course emphasizes the special nature of the business and organizational markets.
Effective: Spring 2002
Prerequisite:
MKTG 330, MKTG 342
MKTG 428
Advanced Sales Management (3) Approaches to planning, organizing, staffing, training, directing, and controlling the sales force in support of marketing objectives.
Effective: Spring 2008
Prerequisite:
MKTG 330, MKTG 342
MKTG 437
Advanced Retailing and Merchandise Management (3) Analyzing planning and controlling the retail merchandising effort, including procurement, resource selection, vendor relations, product presentation, inventory control.
Effective: Spring 2002
Prerequisite:
MKTG 330, MKTG 342
MKTG 440
Services Marketing (3) Marketing theory and methods applied to profit and nonprofit service industries such as health care, finance, transportation, tourism, arts and consulting.
Effective: Spring 2002
Prerequisite:
MKTG 330, MKTG 342
MKTG 443
Sports Marketing (3) This course will focus on how companies develop, execute and measure marketing strategies and tactics to use sports teams, familities, leagues and other organizations to market their products and services domestically and internationally to consumers and business partners. The course will examine the marketing strategies employed by sports teams and leagues.
Effective: Summer 2010
Prerequisite:
B A 303 orMKTG 301
MKTG 445
(IL)
Global Marketing (3) Role of international marketing in the global environment; political, economic, geographic, historical, cultural conditions; developing and implementing international marketing strategies.
Effective: Spring 2008
Prerequisite:
B A 303 orMKTG 301
MKTG 450W
Marketing Strategy (3) Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.
Effective: Spring 2008
Prerequisite:
MKTG 330, MKTG 342
MKTG 475
Innovation and Product Management (3) This course is an application-oriented interdisciplinary course on new product development concepts, and innovation management.
Effective: Spring 2011
Prerequisite:
MKTG 301
MKTG 476
Sales Management (3) Application of modern management principles to field sales force planning, organization, and administration; selection, training, and compensation plans.
Effective: Spring 2008
Prerequisite:
MKTG 301 andMGMT 301
MKTG 478
Services Marketing Management (3) Conceptual understanding of services and the analytical tools that are used in solving strategic services marketing problems.
Effective: Spring 2008
Prerequisite:
MKTG 301
MKTG 485
Business-to-Business Marketing (3) Application of marketing principles to commercial enterprises, industrial firms, government, and other non-profit institutions.
Effective: Spring 2008
Prerequisite:
MKTG 301
MKTG 494
Research Project (1-12) Supervised student activities on research projects identified on an individual or small-group basis.
Effective: Summer 2003
MKTG 494H
Research Project (1-12) Supervised student activities on research projects identified on an individual or small-group basis.
Effective: Summer 2008
MKTG 495
Internship (1-18) Supervised off campus, nongroup instruction including field experiences, practica, or internships. Written and oral critique of activity required.
Effective: Spring 2008
Prerequisite:
B A 303 ORMKTG 301
MKTG 496
Independent Studies (1-18) Creative projects, including research and design, which are supervised on an individual basis and which fall outside the scope of formal courses.
Effective: Fall 1983
MKTG 496A
Use of Yammer in Higher Education (3) Investigates how yammer affects teamwork, communication, and collaboration among two students teams.
Effective: Fall 2013 Ending: Fall 2013 Future: Fall 2013
Prerequisite:
MKTG 301 andMKTG 342
MKTG 497
Special Topics (1-9) Formal courses given infrequently to explore, in depth, a comparatively narrow subject which may be topical or of special interest.
Effective: Fall 1983
MKTG 497B
Sports Business (3) This course is designed to introduce you to the major activities of one of the nation's largest industries = sports. These will include matters related to management structures in professional, intercollegiate, and international sports. Additional aspects of sports business such as facility management, sociological aspects or concerns (e.g. gender and race), and sports consumer behavior will be explored. This course will provide an overview of the business aspect of sports and help develop skills to think critically about current issues and topics in the sports world.
Effective: Fall 2013 Ending: Fall 2013 Future: Fall 2013
Prerequisite:
MKTG 301
MKTG 497C
Intermediate Social Media Marketing (3) This course familiarizes students with the current technologically-centered tools and techniques available to marketers for building brand recognition, brand liking, and increasing the number of customers. These technology tools and platforms include but not limited to: Facebook, Linkedln, Twitter, YouTube, Google+, Pinterest, Foursquare, Friendster, Technorati, Blogs, Vlogs, Podcats, Hootsuite, Radian6, various search engines, and QR codes. These social media tools can be used to find, reach, connect, and automate marketing messages to efficiently and effectively build relationships, stronger brands and loyalty. These technologies may be utilized with or without a fully realized marketing automation structure, allowing ideas to be shared on a global platform.
Effective: Fall 2013 Ending: Fall 2013 Future: Fall 2013
MKTG 498
Special Topics (1-9) Formal courses given infrequently to explore, in depth, a comparatively narrow subject which may be topical or of special interest.
Effective: Summer 2003
MKTG 499
(IL)
Foreign Studies (1-12) Courses offered in foreign countries by individual or group instruction.
Effective: Summer 2007
Last Import from UCM: May 18, 2013 3:00 AM