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University Bulletin

Undergraduate Degree Programs

Marketing (MKTG)

MKTG 220 Introduction to Selling Techniques (3) Principles underlying the sales process and practical application of these principles to selling situations. Studies role of selling in total marketing process.

Introduction to Selling Techniques (3)

General Education: None
Diversity: None
Bachelor of Arts: None
Effective: Spring 2008
Prerequisite: third-semester standing

Note : Class size, frequency of offering, and evaluation methods will vary by location and instructor. For these details check the specific course syllabus.