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University Bulletin

Undergraduate Degree Programs

Marketing (MKTG)

MKTG 330 Consumer Behavior (3) Application of behavioral science concepts to the understanding of buyer behavior as a basis for marketing management decision making.

Consumer Behavior (3)

General Education: None
Diversity: None
Bachelor of Arts: None
Effective: Spring 2008
Prerequisite: B A 303 orMKTG 301

Note : Class size, frequency of offering, and evaluation methods will vary by location and instructor. For these details check the specific course syllabus.