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University Bulletin

Undergraduate Degree Programs

Marketing (MKTG)

MKTG 342 Marketing Research (3) Research approaches, methods, and applications studied as a formal approach to problem solving for marketing decisions.

Marketing Research (3)

General Education: None
Diversity: None
Bachelor of Arts: None
Effective: Spring 2008
Prerequisite: B A 303 orMKTG 301;SCM 200 orSTAT 200

Note : Class size, frequency of offering, and evaluation methods will vary by location and instructor. For these details check the specific course syllabus.