Buyer Behavior (3) Application of behavioral science concepts to the understanding of buyer behavior as a basis for strategic decisions in marketing management.
MKTG 344 Buyer Behavior (3)
This course will acquaint students with the field of consumer behavior and its major concepts, research techniques, and research findings. Consumer behavior is presented as an actionable and strategic discipline. Students will be exposed to individual and psychological factors, as well as the social and cultural factors, that influence consumer behavior.
General Education: None
Bachelor of Arts: None
Effective: Spring 2012
Prerequisite: MKTG 301 andMKTG 342
Note : Class size, frequency of offering, and evaluation methods will vary by location and instructor. For these details check the specific course syllabus.