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University Bulletin

Undergraduate Degree Programs

Marketing (MKTG)

MKTG 422 Advertising and Sales Promotion Management (3) Perspectives and models of the key decisions involved in managing advertising and sales promotion campaigns.

Advertising and Sales Promotion Management (3)

General Education: None
Diversity: None
Bachelor of Arts: None
Effective: Spring 2008
Prerequisite: MKTG 330 orMKTG 342

Note : Class size, frequency of offering, and evaluation methods will vary by location and instructor. For these details check the specific course syllabus.