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University Bulletin

Undergraduate Degree Programs

Marketing (MKTG)

MKTG 450W Marketing Strategy (3) Market-oriented problems of the firm; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs.

Marketing Strategy (3)

General Education: None
Diversity: None
Bachelor of Arts: None
Effective: Spring 2008
Prerequisite: MKTG 330, MKTG 342

Note : Class size, frequency of offering, and evaluation methods will vary by location and instructor. For these details check the specific course syllabus.