Business-to-Business Marketing (3) Application of marketing principles to commercial enterprises, industrial firms, government, and other non-profit institutions.
Business-to-Business Marketing (3)
General Education: None
Bachelor of Arts: None
Effective: Spring 2008
Prerequisite: MKTG 301
Note : Class size, frequency of offering, and evaluation methods will vary by location and instructor. For these details check the specific course syllabus.