Skip Navigation
search: People Opens New Window | Departments Opens New Window | Penn State Opens New Window | Web Opens New Window
Penn State mark
Penn State mark

University Bulletin

Undergraduate Degree Programs

Communications (COMM)

COMM 170 Introduction to the Sports Industry (3) The course provides a basic understanding of how the principles of business apply in the industry of sports.

COMM 170 Introduction to the Sports Industry (3)

Since 1987 the sports industry has grown from $50 billion to more than $200 billion. It has become one of the ten leading industries in the United States. It is also an industry that is unlike any other in its structure and operating principles. In traditional business, the participants compete vigorously with one another for revenue and profits. By contrast, in almost every sports venture, the competitors, while competing on the field of play, must cooperate off the field in order for the venture to be profitable.

Students in this course will study the unique aspects of the sports industry. They will begin to understand the workings through learning the history. Students will study the effect of the sports industry on the mass media and vice versa. The interrelationships of sports with the print, broadcast and electronic media will be considered. Students will learn how the basic principles of law, marketing, labor relations, profitability, finance and economics apply to the sports industry.

The effect of legislation and regulation on the sports industry will be covered.
The subject of ethics in sports will also be examined.

The course will explore the formation and structure of leagues and governing agents in the sports industry. Professional, amateur, collegiate, international and Olympic sports will be included.

An emphasis will be placed on current events in the sports industry. Students will be required to read and discuss the contents of weekly editions of Sports Business Journal. They will apply the principles learned in class and through the readings to the business problems of the day as reported in the Journal.

Career opportunities in the sports industry and related fields will be explored. Students will be able to begin to evaluate their interest and ability to pursue careers in this area.

The course will explore the formation and structure of leagues and governing agents in the sports industry. Professional, amateur, collegiate, international and Olympic sports will be included.

An emphasis will be placed on current events in the sports industry. Students will be required to read and discuss the contents of weekly editions of Sports Business Journal. They will apply the principles learned in class and through the readings to the business problems of the day as reported in the Journal.

Career opportunities in the sports industry and related fields will be explored. Students will be able to begin to evaluate their interest and ability to pursue careers in this area.


General Education: None
Diversity: None
Bachelor of Arts: None
Effective: Spring 2009

Note : Class size, frequency of offering, and evaluation methods will vary by location and instructor. For these details check the specific course syllabus.