W F S 440
Natural Resources Public Relations (3) The course prepares students to integrate public relations concepts with principles of natural resources management at the community level.
W F S 440 Natural Resources Public Relations (3)
This course will bring together the elements of previous courses in speech, writing, resource management, and policy to enable the student to present concepts and ideas to the public about management options. The course introduces the student to techniques used in conducting public relations activities as natural resources professional or as a representative of a natural resources agency or NGO. The course will emphasize current topics of sustainability, stewardship, ecosystem management, and conservation, all of which involve integration of ecological, economic and institutional concerns with a strong focus on effectively communicating with citizens at a local community level.
Professional presentations will be a major component of the class. Teams will develop a series of photographs to accompany a news feature; write a popular article; edit their peers' work; design and build a public display on a resource issue; research a current natural resources topic; develop a presentation and present their team's work to the class for evaluation.
They will learn how to develop media contacts, the aspects of hiring, supervision and interviewing for positions, work with both the electronic and print media, write a news release on a controversial topic, which will be evaluated by a professional in the field. A number of guest lecturers will be used to discuss current concerns and relate practitioner's experiences in the field. The class will focus on individual skills and team oriented projects. Students will be evaluated by their peers, professionals, and through a written mid-term and an oral final.
The course is based on a distinctive sub-discipline in natural resources management, which focuses on "information and education", typically one of five main divisions of a natural resources agency or organization. The central theme of the class is to bring to bear many of the concepts and ideas from a variety of previous classes to focus on the importance of public relations to the resource management field.
Note : Class size, frequency of offering, and evaluation methods will vary by location and instructor. For these details check the specific course syllabus.