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University Bulletin

Undergraduate Degree Programs

Arts Administration

Penn State Erie, The Behrend College (ARTSA)
Penn State Lehigh Valley (ARACC)

Not all options are available at every campus. Contact the campus you are interested in attending to determine which options are offered.

The Penn State Erie Arts Administration program is intended for students with an interest in the arts and a desire to pursue careers in the administration or management of arts organizations such as museums, theatre companies, orchestras and choruses. The program combines a broad exposure to the arts with significant training in management, marketing, event planning, strategic planning, writing, development, and digital communication.

The interdisciplinary Arts Administration program answers the growing need for leaders and administrators of arts organizations that must compete, survive, and thrive in a corporate world. Recognizing that these organizations have missions that are different from business corporations, the Arts Administration program aims to produce capable arts administrators, managers, and entrepreneurs with both aesthetic sensibilities and business acumen. Successful arts administration is crucial to the continued vitality of modern cultural institutions, creative enterprises, and arts organizations. If the public is to benefit, skilled arts administrators must facilitate the work of artists to realize their artistic vision and share it with the public, by executing the necessary financial, legal, and organizational decisions. In short, talented arts administrators are partners in a collaborative artistic process. The major includes the following options:

Digital Media Option - emphasizes design and social media engagement, so that student may create and manage online content for cultural organizations. Students develop proficiency in web writing, image editing, layout, and communication-based advertising.

Marketing Option - provides a business core for careers that emphasize fiscal planning with arts organizations. The coursework includes statistics, marketing research, and services marketing which is specific to arts and cultural organizations.

For the B.A. degree in Arts Administration, a minimum of 120 credits is required. Students must earn C or better in ART H 111 GA;IL(3) or ART H 112 GA;IL(3), MUSIC 005 GA(3), THEA 105 GA(3) to be eligible for entrance to the major.

Scheduling Recommendation by Semester Standing given like (Sem: 1-2)

GENERAL EDUCATION: 45 credits
(15-18 of these 45 credits are included in the REQUIREMENTS FOR THE MAJOR)
(See description of General Education in front of Bulletin.)

FIRST-YEAR SEMINAR:
(Included in ELECTIVES or GENERAL EDUCATION course selection)

UNITED STATES CULTURES AND INTERNATIONAL CULTURES:
(Included in GENERAL EDUCATION course selection or REQUIREMENTS FOR THE MAJOR)

WRITING ACROSS THE CURRICULUM:
(Included in REQUIREMENTS FOR THE MAJOR)

ELECTIVES: 0-12 credits

BACHELOR OF ARTS DEGREE REQUIREMENTS: 24 credits
(3 of these 24 credits are included in the REQUIREMENTS FOR THE MAJOR, GENERAL EDUCATION, or ELECTIVES and 0-12 credits are included in ELECTIVES if foreign language proficiency is demonstrated by examination.) (See description of Bachelor of Arts Degree Requirements in this bulletin.)

COMMON REQUIREMENTS FOR THE MAJOR (ALL OPTIONS): (69-73 credits)
(This includes 15-18 credits of General Education courses: 6 credits of GA courses; 3-6 credits of GQ courses; 3 credits of GS courses, 3 credits of GWS courses.)

PRESCRIBED COURSES: (42 credits)
ECON 102 GS(3), MUSIC 005 GA(3)[1], THEA 105 GA(3)[1] (Sem: 1-2)
ACCTG 211(4), B A 241(2), MIS 204(3), MKTG 301(3) (Sem: 3-4)
ENGL 202D GWS(3) (Sem: 4)
ARTSA 301(3)[1], ARTSA 495A(3)[1], (Sem: 5-6)
ARTSA 401(3)[1], ARTSA 402W(3)[1], ARTSA 495B(3)[1], ENGL 479(3) (Sem: 7-8)

ADDITIONAL COURSES (9 credits)
MATH 021 GQ(3) or higher (Sem: 1-2)
ART H 111 GA;IL(3)[1] or ART H 112 GA;IL(3)[1] (Sem: 5)
COMM 370(3) or MKTG 310(3) (Sem: 5-6)

REQUIREMENTS FOR THE OPTION (18-22 credits)

DIGITAL MEDIA OPTION (18 credits)

PRESCRIBED COURSES (6 credits)
COMM 320(3), ENGL 420(3)

ADDITIONAL COURSES (6 credits)
COMM 270(3) or GD 100(3) (Sem: 4-7)
Select 3 credits from ART H 111 GA;IL(3), ART H 112 GA;IL(3), MUSIC 007 GA(3), MUSIC 009 GA(3), THEA 102 GA(3) (Sem: 1-4)

SUPPORTING COURSES AND RELATED AREAS (6 credits)
Select 6 credits from program approved list in Music, Theatre or Visual Arts in consultation with adviser and according to student interest (Sem: 4-7)

MARKETING OPTION (22 CREDITS)

PRESCRIBED COURSES (9 credits)
MKTG 330(3), MKTG 342(3), MKTG 440(3) (Sem: 5-6)

ADDITIONAL COURSES (7 credits)
SCM 200 GQ(4) or STAT 200 GQ(4) (Sem: 3-4)
Select 3 credits from ART H 111 GA;IL(3), ART H 112 GA;IL(3), MUSIC 007 GA(3), MUSIC 009 GA(3), THEA 102 GA(3) (Sem: 1-4)

SUPPORTING COURSES AND RELATED AREAS (6 credits)
Select 6 credits from program approved list in Music, Theatre or Visual Arts in consultation with adviser and according to student interest (Sem: 4-7)

[1] A student enrolled in this major must receive a grade of C or better, as specified in Senate Policy 82-44.

Last Revised by the Department: Spring Semester 2014

Blue Sheet Item #: 42-05-014

Review Date: 02/25/2014