46-01-134 Change. Revise description. Add ARTS 403, 404 and COMM 370 to Prescribed Courses. Remove ARTSA 495A, 401,495B, and ENGL 479 from Prescribed Courses. Add ARTSA 401 and COMM 472 to Additional Courses. Remove COMM 370 and MKTG 310 from Additional Courses. Add COMM 441 to Prescribed Courses in the Digital Media Option. Add MUSIC 8 to Additional Courses in the Digital Media Option. Remove MUSIC 7 and 9 from Additional Courss in the Digital Media Option. Remove MKTG 330 and 440 from Prescribed Courses in the Marketing Option. Add MUSIC 8, MKTG 330 and 344 to Additional Courses in the Marketing Option. Remove MUSIC 7 and 9 from Additional Courses in the Marketing Option. Changes indicated by underlining.
Effective Date: Spring 2018
Penn State Erie, The Behrend College (ARTSA)
Penn State Lehigh Valley (ARACC)
Not all options are available at every campus. Contact the campus you are interested in attending to determine which options are offered.
The Penn State Erie Arts Administration program is intended for students with an interest in the arts and a desire to pursue careers in the administration or management of arts organizations such as museums, theatre companies, orchestras and choruses. The program combines a broad exposure to the arts with intensive training in management, marketing, writing, and development.
The interdisciplinary Arts Administration program answers the growing need for leaders and administrators of arts organizations that must compete, survive, and thrive in a corporate world. Recognizing that these organizations have missions that are different from business corporations, the Arts Administration program aims to produce capable arts administrators, managers, and entrepreneurs with both aesthetic sensibilities and business acumen. Successful arts administration is crucial to the continued vitality of modern cultural institutions, creative enterprises, and arts organizations. If the public is to benefit, skilled arts administrators must facilitate the work of artists to realize their artistic vision and share it with the public, by executing the necessary financial, legal, and organizational decisions. In short, talented arts administrators are partners in a collaborative artistic process. The major includes the following options:
Digital Media Option - emphasizes design and social media engagement, so that student may create and manage online content for cultural organizations. Students develop proficiency in web writing, image editing, layout, and advertising.
Marketing Option - provides a business core for careers that emphasize marketing with arts organizations. The coursework includes statistics, marketing research, and other marketing courses relevant to arts and cultural organizations.
For the B.A. degree in Arts Administration, a minimum of 121 credits is required. Students must earn C or better in ARTH 111 GA;IL(3) or ARTH 112 GA;IL(3), MUSIC 005 GA(3), THEA 105 GA(3) to be eligible for entrance to the major.
Scheduling Recommendation by Semester Standing given like (Sem: 1-2)
GENERAL EDUCATION: 45 credits
(15-18 of these 45 credits are included in the REQUIREMENTS FOR THE MAJOR)
(See description of General Education in front of Bulletin.)
(Included in ELECTIVES or GENERAL EDUCATION course selection)
UNITED STATES CULTURES AND INTERNATIONAL CULTURES:
(Included in GENERAL EDUCATION course selection or REQUIREMENTS FOR THE MAJOR)
WRITING ACROSS THE CURRICULUM:
(Included in REQUIREMENTS FOR THE MAJOR)
BACHELOR OF ARTS DEGREE REQUIREMENTS: 24 credits
(3 of these 24 credits are included in the REQUIREMENTS FOR THE MAJOR, GENERAL EDUCATION, or ELECTIVES and 0-12 credits are included in ELECTIVES if foreign language proficiency is demonstrated by examination.) (See description of Bachelor of Arts Degree Requirements in this bulletin.)
COMMON REQUIREMENTS FOR THE MAJOR (ALL OPTIONS): (72-73 credits)
(This includes 15-18 credits of General Education courses: 6 credits of GA courses; 3-6 credits of GQ courses; 3 credits of GS courses, 3 credits of GWS courses.)
PRESCRIBED COURSES: (39 credits)
MUSIC 5 GA(3), THEA 105 GA(3) (Sem: 1-2)
MIS 204(3), MKTG 301(3) (Sem: 3-4)
ECON 102 GS(3), ENGL 202D GWS(3) (Sem: 4)
ACCTG 211(4), ARTSA 301(3), ARTSA 402(3), ARTSA 403(3), ARTSA 404(3), BA 241(2), COMM 370(3) (Sem: 5-6)
ADDITIONAL COURSES (12 credits)
Select 3 credits from: ARTH 111 GA;IL(3) or ARTH 112 GA;IL(3)
Select 3 credits from: MATH 21 GQ(3) or higher (Sem: 1-2)
Select 3 credits from: ARTSA 401(3) or COMM 472(3)
Select 3 credits from ARTSA 495A (3)
Students desiring to take an internship for ARTSA credit must have a GPA of 3.00. Students with lower than a 3.00 GPA can request an exemption by providing letters of recommendation for the internship form 2 members of the ARTSA faculty
Students may enroll in an additional COMM or MKTG course at the 400 level to develop option-specific competencies instead of taking ARTSA 495A.
REQUIREMENTS FOR THE OPTION (21-22 credits)
DIGITAL MEDIA OPTION (21 credits)
PRESCRIBED COURSES (9 credits)
COMM 320(3), COMM 441(3), ENGL 420(3)
ADDITIONAL COURSES (6 credits)
Select 3 credits from: ARTH 111 GA;IL(3) or ARTH 112 GA;IL(3) or MUSIC 8 GA(3) or THEA 102 GA(3)
Select 3 credits from COMM 270(3) or GD 100 GA(3)
SUPPORTING COURSES AND RELATED AREAS (6 credits)
Select 6 credits from program approved list in Music, Theatre or Visual Arts in consultation with adviser and according to student interest (Sem: 4-7)
MARKETING OPTION (22 credits)
PRESCRIBED COURSES (3 credits)
ADDITIONAL COURSES (10 credits)
Select 3 credits from ARTH 111 GA;IL(3) or ARTH 112 GA;IL(3) or MUSIC 8 GA(3) or THEA 102 GA(3) (Sem: 1-4)
Select 3 credits from MKTG 344(3) or MKTG 330(3)
Select 4 credits from SCM 200 GQ(4) or STAT 200 GQ(4)
SUPPORTING COURSES AND RELATED AREAS (9 credits)
Select 6 credits from program approved list in Music, Theatre or Visual Arts in consultation with adviser and according to student interest. In addition, students will select 3 credits from a program-approved list of 400 level courses in Marketing. (Sem: 4-7)
 A grade of C or better per course is required for teacher certification.
Last Revised by the Department: Fall Semester 2017
Blue Sheet Item #: 46-01-134
Review Date: 8/22/2017