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University Bulletin
Undergraduate Degree Programs

Corporate Communication

Abington College (CCBA)
University College: Penn State Fayette, Penn State Hazleton, Penn State Lehigh Valley, Penn State Schuylkill, Penn State Wilkes-Barre, Penn State Worthington Scranton (CCCC)

PROFESSOR Roy Robson, Head, Division of Arts and Humanities

The Penn State Corporate Communication Bachelor of Arts (CCBA) program prepares students for various strategic communication roles inside and outside organizations. Graduates of the program hold titles such as public relations professional, social media strategist, speech and copywriter, political aide, marketing communication manager, organizational learning and development specialist, corporate recruiter, and event planner. Graduates have earned advanced degrees in areas such as Business, Law, and Corporate Communication.

The CCBA program is interdisciplinary. While providing depth of study in Corporate Communication, it also includes mandatory Business courses and courses focusing on web based competencies such as writing for the web and digital design. With its overall emphasis on the human and design aspects of contemporary organizations, the program is particularly well-suited to individuals seeking to develop and apply their analytical, verbal, and creative talents. Such talents foster aptitudes in strategic counseling and integrative praxis that, in part, make a Corporate Communication degree unique and highly sought after in the marketplace.

For the B. A. degree in Corporate Communication, a minimum of 120 credits is required.

Scheduling Recommendation by Semester Standing given like (Sem: 1-2)

GENERAL EDUCATION: 45 credits
(3-12 of these 45 credits are included in REQUIREMENTS FOR THE MAJOR)
(See description of General Education in this bulletin)

FIRST-YEAR SEMINAR:
(Included in ELECTIVES or GENERAL EDUCATION course selection)

UNITED STATES CULTURES AND INTERNATIONAL CULTURES:
(Included in ELECTIVES or GENERAL EDUCATION courses)

WRITING ACROSS THE CURRICULUM:
(Included in REQUIREMENTS FOR THE MAJOR)

ELECTIVES: 3-11 credits

BACHELOR OF ARTS DEGREE REQUIREMENTS: 24 credits
(3 of these 24 credits are included in the REQUIREMENTS FOR THE MAJOR, GENERAL EDUCATION, or ELECTIVES and 0-12 credits are included in ELECTIVES if foreign language proficiency is demonstrated by examination.)
(See description of Bachelor of Arts Degree Requirements in this bulletin.)

REQUIREMENTS FOR THE MAJOR: 51-52 credits[1]

PRESCRIBED COURSES (27 credits)
CAS 204(3), CC 200(3), COMM 100 GS(3) (Sem: 1-4)
MGMT 301(3) (Sem: 3-4)
MKTG 301(3) (Sem: 3-4)
CC 401(3), CC 402(3), CC 490(3), CC 495A(3) (Sem: 7-8)

ADDITIONAL COURSES (24-25 credits)
Select 3 credits from: ECON 102 GS(3); ECON 104 GS(3) (Sem: 1-4)
Select 3-4 credits from: BA 243(4); PHIL 103 GH(3); PHIL 106 GH(3); PHIL 123 GH(3) (Sem: 1-4)
Select 3 credits from: ART 201(3); COMM 241(3); IST 110 GS(3) (Sem: 1-4)
Select 3 credits from: CAS 250(3); CAS 252(3); CAS 352(3); ENGL 211(3) (Sem: 3-7)
Select 3 credits from: CC 406(3); ENGL 420(3); ENGL 480(3) (Sem: 5-8)
Select 6 credits from: CAS 403(3); CAS 404(3); CAS 455/WMNST 455 US(3); CAS 471 US;IL(3); MGMT 433(3); MKTG 310(3) (Sem: 5-8)
Select 3 credits from: CC 404(3); CC 405(3); COMM 472(3) (Sem: 5-8)

[1] A student enrolled in this major must receive a grade of C or better, as specified in Senate Policy 82-44.

Last Revised by the Department: Spring Semester 2016

Blue Sheet Item #: 44-06-000A

Review Date: 04/5/2016

Publications update of division head: 09/15/06

UCA Revision #1: 8/3/06

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