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University Bulletin

Undergraduate Degree Programs

Marketing

University Park, Smeal College of Business (MKTG)

PROFESSOR DUNCAN FONG, Chair of the Department of Marketing

This major provides professional education leading to positions in business, government, and other organizations, and helps prepare the student for advanced study at the graduate level. Career opportunities are in marketing management, sales management, advertising, marketing research, retailing, public policy, and consumer affairs. In addition to following a planned course sequence in general marketing management, the students may elect course work that focuses on their interests in consumer or business-to-business marketing, physical goods or services marketing, retail marketing and for-profit or not-for-profit marketing.

The Marketing major is designed to be integrated with the college's professional education in business and builds on that program and on education in the social sciences.

Entrance Requirement: To be eligible for entrance into the Marketing (MKTG) major, a degree candidate must be enrolled in the Smeal College of Business or the Division of Undergraduate Studies and satisfy requirements for entrance to the major.

Specific entrance requirements include:

  1. The degree candidate must be taking, or have taken, a program appropriate for entry to the major as shown in the bulletin, including approximately 60 credits of course work.
  2. Complete the following entrance to major requirements: ACCTG 211(4)[1]; ECON 102 GS(3); SCM 200 GQ(4)[1] or STAT 200 GQ(4)[1]; ENGL 015 GWS(3) or ENGL 030 GWS(3); and MATH 110 GQ(4)[1] or MATH 140 GQ(4)[1]; FIN 301(3)[1]; MGMT 301(3)[1]; and MKTG 301(3)[1]. These courses must be completed by the end of the semester during which the entrance to major process is carried out.
  3. In addition to the above requirements, the Executive Vice President and Provost of the University may approve administrative enrollment controls that limit the number of students who are admitted to majors in the Smeal College of Business. In each case, however, academic requirements are established for admission. For information on enrollment controls, consult the Smeal College of Business Web site (http://www.smeal.psu.edu).

For the B.S. degree in Marketing, a minimum of 120 credits is required with at least 15 credits at the 400 level.

Scheduling Recommendation by Semester Standing given like (Sem: 1-2)

GENERAL EDUCATION: 45 credits
(12 of these 45 credits are included in the REQUIREMENTS FOR THE MAJOR)
(See description of General Education in this bulletin.)

FIRST-YEAR SEMINAR:
(Included in ELECTIVES or GENERAL EDUCATION course selection)

UNITED STATES CULTURES AND INTERNATIONAL CULTURES:
(Included in ELECTIVES or GENERAL EDUCATION course selection)

WRITING ACROSS THE CURRICULUM:
(Included in REQUIREMENTS FOR THE MAJOR)

ELECTIVES: 14 credits

REQUIREMENTS FOR THE MAJOR: 73 credits
(This includes 12 credits of General Education courses: 3 credits of GWS courses; 6 credits of GQ courses; 3 credits of GS courses.)

PRESCRIBED COURSES (46 credits)
ACCTG 211(4)[1], ECON 102 GS(3), FIN 301(3)[1], MGMT 301(3)[1], MKTG 301(3)[1] (Sem: 1-4)
B A 342(3), B A 411(3), B LAW 341(3), ECON 104 GS(3), ENGL 202D GWS(3), MIS 204(3), SCM 301(3), MKTG 330(3)[1], MKTG 342(3)[1], MKTG 450W(3)[1] (Sem: 5-8)

ADDITIONAL COURSES (17 credits)
MATH 110 GQ(4)[1] or MATH 140 GQ(4)[1] (Sem: 1-2)
SCM 200 GQ(4)[1] or STAT 200 GQ(4)[1] (Sem: 1-2)
Select 9 credits[1] from MKTG 327(3), MKTG 410(3), MKTG 422(3), MKTG 426(3), MKTG 428(3), MKTG 435(3), MKTG 437(3), MKTG 440(3), MKTG 443(3), MKTG 445 IL(3) (Sem: 6-8)

SUPPORTING COURSES AND RELATED AREAS (10 credits)
Select 4 credits: Attainment of 12th credit level proficiency in a single foreign language. (4 credits) Proficiency must be demonstrated by either examination or course work (Sem: 1-4)
Select 6 credits of supporting course work. See Department List. (Sem: 5-8)

[1] A student enrolled in this major must receive a grade of C or better, as specified in Senate Policy 82-44.

Last Revised by the Department: Spring Semester 2013

Blue Sheet Item #: 41-06-027

Review Date: 04/09/2013

UCA Revision #1: 8/9/06

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