Capital College (MRKT)
Capital College via the World Campus
JANE S. KOCHANOV, Director of Undergraduate Studies, School of Business Administration
This major is designed for students interested in careers involving sales, promotion, services, distribution, research, and planning for business and the public sector. The major provides students with key concepts and methods of analysis in marketing. It focuses on understanding customer needs, developing products or services, creating and implementing marketing plans, monitoring customer responses, and projecting marketing activities for the future.
Entry to Major Requirements:
Entry to the Marketing major requires the completion of 8 entry-to-major courses: ACCTG 211(4); ECON 102 GS(3); ENGL 15 GWS(3) or ENGL 30 GWS(3); FIN 301(3); MATH 110 GQ(4) or MATH 140 GQ(4); MGMT 301(3); MKTG 301(3); SCM 200 GQ(4) or STAT 200 GQ(4); and a 2.00 or higher cumulative grade-point average. Additional information about this major is available in the office of the Director of Undergraduate Studies, School of Business at Penn State Harrisburg.
For the B.S. degree in Marketing, a minimum of 120 credits is required. At least 50 percent of the business credit hours required for the degree must be taken at the Capital College. No more than 60 credits should be from business and business-related courses.
Scheduling Recommendation by Semester Standing given like (Sem: 1-2)
GENERAL EDUCATION: 45 credits
(12 of these 45 credits are included in the REQUIREMENTS FOR THE MAJOR)
(See description of General Education in this bulletin.)
(Included in ELECTIVES or GENERAL EDUCATION course selection)
UNITED STATES CULTURES AND INTERNATIONAL CULTURES:
(Included in REQUIREMENTS FOR THE MAJOR)
WRITING ACROSS THE CURRICULUM:
(Included in REQUIREMENTS FOR THE MAJOR)
ELECTIVES: Select 8 credits of non-business courses.
REQUIREMENTS FOR THE MAJOR: 79 credits
(This includes 12 credits of General Education Courses: 3 credits of GWS courses; 3 credits of GS courses; 6 credits of GQ courses.)
PRESCRIBED COURSES (46 credits)
ACCTG 211(4) (Sem: 1-4)
ENGL 202D GWS(3), ECON 102 GS(3), FIN 301(3), MGMT 301(3), MKTG 301(3) (Sem: 1-4)
BA 364 US;IL(3), BA 462(3), ECON 104 GS(3), MIS 204(3), MIS 390(3), SCM 301(3) (Sem: 5-8)
MKTG 330(3), MKTG 342(3), MKTG 450(3) (Sem: 5-8)
ADDITIONAL COURSES (21 credits)
Select 4 credits from MATH 110 GQ(4) or MATH 140 GQ(4) (Sem: 1-4)
Select 4 credits from SCM 200 GQ(4) or STAT 200 GQ(4) (Sem: 1-4)
BA 243(4) or BA 241(2) and BA 242(2) (Sem: 5-6)
Select 9 credits  from the following: ECON 342(3), MKTG 302(3), MKTG 327(3), MKTG 422(3), MKTG 445 IL(3), MKTG 476(3), MKTG 478(3), MKTG 485(3) (Sem: 5-8)
SUPPORTING COURSES AND RELATED AREAS (12 credits)
Select 12 credits from 200-400 level business courses from: ACCTG, BA, ECON, FIN, MIS, MGMT, MKTG, or SCM in consultation with an academic adviser and in support of the student's interests. (Sem: 3-8)
The School of Business Administration offers a limited number of academically superior Bachelor of Science in Marketing candidates the opportunity to enroll in an integrated, continuous program of study leading to both the Bachelor of Science in Marketing and the Master of Business Administration. The ability to coordinate as well as concurrently pursue the two degree programs enables the students to earn both degrees in five years. Specifically, as many as twelve of the credits required for the master's degree may be applied to both undergraduate and graduate degree programs. The Integrated Undergraduate-Graduate Program reduces the total number of credits needed to earn both degrees from 150 to 138.
Students in the IUG program must satisfy the requirements for both the Bachelor of Science in Marketing and Master of Business Administration degrees. The total course load is reduced due to courses that can count towards both degrees. The first two years of the IUG program are indentical to the first two years of the Bachelor of Science program. Students in the IUG program take six additional credits in their third year, and six fewer credits intheir fourth year. The courses that count toward the Master of Business Administration degree requirements are included in the fourth year.
Student performance will be monitored on an on-going basis. In addition, a formal evaluation of student academic performance will be performed when the students have completed 100 to 105 credits, which is at the end of the first semester of the senior year for typical students in the program. Students who have not maintained a 3.0 GPA in their graduate courses will be put on probationary status with respect to the IUG program. They will receive a warning letter regarding probationary status. Their ability to continue in the IUG program will be based on their academic performance in the last semester of their senior year.
Students have the choice of receiving the B.S. in Marketing degree at the end of the fourth year or waiting until the end of the fifth year to receive both degrees. Students who elect to receive the B.S. degree at the end of the fourth year will pay graduate tuition for courses taken in the fifth year; students opting to receive both degrees at the end of the fifth year will pay undergraduate tuition for all five years.
If for any reason students admitted to the IUG program are unable to complete the requirements for the Master of Business Administration degree, the students will be permitted to receive the Bachelor of Science in Marketing degree assuming all the undergraduate degree requirements have been satisfactorily completed. If the students successfully complete courses listed in the recommended schedule, they will satisfy the requirements for the Bachelor of Science degree by the end of their fourth year.
To initiate the application process, students must submit a resume, a personal statement including career goals and how MBA will enhance their career goals, transcripts of courses taken outside Penn State, two letters of recommendation, with at least one from the School of Business Administration faculty, and a plan of study that integrates both undergraduate and graduate requirements. A graduate faculty adviser in collaboration with the Director of MBA Program will help undergraduate candidates determine a sequence of courses that will prepare them for acceptance into the Integrated Undergraduate-Graduate (IUG) degree program.
The number of openings in the IUG program is limited. Applicants to the IUG program must have completed a minimum of 60 credits. Typical students would apply after completing between 60 and 90 credits, that is, after the fifth semester and before the end of the seventh semester. In addition, the applicants must earn a minimum of cumulative grade point average of 3.5 and complete the following Entry to Major courses or equivalent: ACCTG 211(4), ECON 102(3), ENGL 15 or 30(3), FIN 301(3), MATH 110 or 140(4), MGMT 301(3), MKTG 301(3) and STAT 200(4) or SCM 200(4).
To formally apply, students must submit a completed graduate school application. The students should mention in the notes section that the application is for the IUG program in Business Administration. The Graduate Management Admission Test (GMAT) or Graduate Record Examination (GRE) is not required for admission into the program; however, if students are interested in applying for a graduate assistantship, GMAT or GRE scores must be submitted by the end of the eighth semester.
Student applications will be evaluated based on their overall portfolio, in addition to the above requirements. In all cases, admission to the program will be at the discretion of the Graduate Admissions Committee in Business Administration.
Students in the IUG program must satisfy the degree requirements for both Bachelor of Science in Marketing and Master of Business Administration degrees. The total course load is reduced due to the maximum of 12 credits that can count towards both degrees. All courses counted for both degrees must be at the 500- or 800-level.
Last Reviewed by the Department: Fall Semester 2017
Blue Sheet Item #:46-01-071
Review Date: 8/22/2017
UCA Revision #1: 8/3/06
UCA Revision #2: 7/27/07