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University Bulletin

Undergraduate Degree Programs

Marketing

Capital College (MRKT)

JANE S. KOCHANOV, Director of Undergraduate Studies, School of Business Administration

This major is designed for students interested in careers involving sales, promotion, services, distribution, research, and planning for business and the public sector. The major provides students with key concepts and methods of analysis in marketing. It focuses on understanding customer needs, developing products or services, creating and implementing marketing plans, monitoring customer responses, and projecting marketing activities for the future.

Entry to Major Requirements:
Entry to the Marketing major requires the completion of 8 entry-to-major courses: ACCTG 211(4); ECON 102 GS(3); ENGL 015 GWS(3) or ENGL 030 GWS(3); FIN 301(3); MATH 110 GQ(4) or MATH 140 GQ(4); MGMT 301(3); MKTG 301(3)[1]; SCM 200 GQ(4) or STAT 200 GQ(4); and a 2.00 or higher cumulative grade-point average. Additional information about this major is available in the office of the Director of Undergraduate Studies, School of Business at Penn State Harrisburg.

For the B.S. degree in Marketing, a minimum of 120 credits is required. At least 50 percent of the business credit hours required for the degree must be taken at the Capital College. No more than 60 credits should be from business and business-related courses.

Scheduling Recommendation by Semester Standing given like (Sem: 1-2)

GENERAL EDUCATION: 45 credits
(12 of these 45 credits are included in the REQUIREMENTS FOR THE MAJOR)
(See description of General Education in this bulletin.)

FIRST-YEAR SEMINAR:
(Included in ELECTIVES or GENERAL EDUCATION course selection)

UNITED STATES CULTURES AND INTERNATIONAL CULTURES:
(Included in REQUIREMENTS FOR THE MAJOR)

WRITING ACROSS THE CURRICULUM:
(Included in REQUIREMENTS FOR THE MAJOR)

ELECTIVES: Select 8 credits of non-business courses.

REQUIREMENTS FOR THE MAJOR: 79 credits
(This includes 12 credits of General Education Courses: 3 credits of GWS courses; 3 credits of GS courses; 6 credits of GQ courses.)

PRESCRIBED COURSES (46 credits)
ACCTG 211(4) (Sem: 1-4)
ENGL 202D GWS(3), ECON 102 GS(3), FIN 301(3), MGMT 301(3), MKTG 301(3)[1] (Sem: 1-4)
B A 364Y US;IL(3), B A 462(3), ECON 104 GS(3), MIS 204(3), MIS 390(3), SCM 301(3) (Sem: 5-8)
MKTG 330(3)[1], MKTG 342(3)[1], MKTG 450W(3)[1] (Sem: 5-8)

ADDITIONAL COURSES (21 credits)
Select 4 credits from MATH 110 GQ(4) or MATH 140 GQ(4) (Sem: 1-4)
Select 4 credits from SCM 200 GQ(4) or STAT 200 GQ(4) (Sem: 1-4)
B A 243(4) or B A 241(2) and B A 242(2) (Sem: 5-6)
Select 9 credits [1] from the following: ECON 342(3), MKTG 302(3), MKTG 327(3), MKTG 422(3), MKTG 445 IL(3), MKTG 476(3), MKTG 478(3), MKTG 485(3) (Sem: 5-8)

SUPPORTING COURSES AND RELATED AREAS (12 credits)
Select 12 credits from 200-400 level business courses from: ACCTG, B A, ECON, FIN, MIS, MGMT, MKTG, or SCM in consultation with an academic adviser and in support of the student's interests. (Sem: 3-8)

[1] A student enrolled in this major must receive a grade of C or better, as specified in Senate Policy 82-44.

Last Reviewed by the Department: Summer Session 2011

Blue Sheet Item #:40-01-049

Review Date: 8/16/2011

UCA Revision #1: 8/3/06
UCA Revision #2: 7/27/07

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