Skip Navigation
search: People Opens New Window | Departments Opens New Window | Penn State Opens New Window | Web Opens New Window
Penn State mark
Penn State mark

University Bulletin

Undergraduate Degree Programs

Marketing

Penn State Erie, The Behrend College (MRKTG)

The objective of the Marketing major is to provide professional education to students leading to careers in business, government, and non-profit organizations. Typically, graduates are employed in marketing management, sales management, retailing, marketing research, and brand management. The major provides a solid foundation in marketing practice, such as analyzing and understanding the needs and wants of present and potential customers, designing appropriate product offerings, establishing pricing policies, developing communication strategies, devising efficient distribution strategies, researching marketing data for the above functions, and coordinating marketing programs with other functional areas of business. Because of the tremendous growth in the service sector, the major emphasizes the marketing of services. Marketing majors may also choose from additional business courses that allow greater specialization on quantitative (marketing research) or management perspectives while the non-business supporting courses allow for additional study in written and oral communication, psychology, foreign language, quantitative methods, or international studies.

Entrance to Major Requirements:
Entry to the Marketing major requires the completion of 5 entry-to-major courses: ACCTG 211(4); ECON 102 GS(3); ENGL 015 GWS(3) or ENGL 030 GWS(3); MATH 110 GQ(4) or MATH 140 GQ(4); STAT 200 GQ(4) or SCM 200(4), and a 2.00 or higher cumulative grade-point average.

For the B.S. degree in Marketing, a minimum of 120 credits is required. Each student must earn at least a grade of C in each 300- and 400-level course in the major field.

Scheduling Recommendations by Semester Standing given like (Sem: 1-2)

GENERAL EDUCATION: 45 credits
(15 of these 45 credits are included in the REQUIREMENTS FOR THE MAJOR)
(See description of General Education in this bulletin.)

FIRST-YEAR SEMINAR:
(Included in ELECTIVES or GENERAL EDUCATION course selection)

UNITED STATES CULTURES AND INTERNATIONAL CULTURES:
(Included in GENERAL EDUCATION course selection or REQUIREMENTS FOR THE MAJOR)

WRITING ACROSS THE CURRICULUM:
(Included in REQUIREMENTS FOR THE MAJOR)

ELECTIVES: 2 credits

REQUIREMENTS FOR THE MAJOR: 88 credits
(This includes 15 credits of General Education courses: 6 credits of GQ courses; 6 credits of GS courses; 3 credits of GWS courses.)

PRESCRIBED COURSES (40 credits)
ACCTG 211(4), ECON 102 GS(3), ECON 104 GS(3), ENGL 202D GWS(3) (Sem: 3-4)
FIN 301(3)[1], MGMT 301(3)[1], MIS 204(3), MKTG 301(3)[1], SCM 301(3)[1] (Sem:3-6)
MKTG 330(3), MKTG 342(3), MKTG 440(3) (Sem: 5-6)
MGMT 471W(3) (Sem: 7-8)

ADDITIONAL COURSES (27 credits)
MATH 110 GQ(4) or MATH 140 GQ(4) (Sem: 1-2)
SCM 200 GQ(4) or STAT 200 GQ(4) (Sem: 3-4)
B A 241(2) and B A 242(2) or B A 243(4) (Sem: 3-6)
Select 3 credits from: ECON 470 IL(3)[1], ECON 473 IL(3)[1], FIN 471(3)[1], MGMT 461 IL(3)[1],
MKTG 445 IL(3)[1], or other 400-level international business courses (Sem: 5-8)
Select 12 credits from: ECON 481(3)[1], ECON 482(3)[1], ECON 485(3)[1], MIS 336(3)[1],
MKTG 327(3)[1], MKTG 410(3)[1], MKTG 422(3)[1], MKTG 475(3)[1], MKTG 485(3)[1], MKTG 494(1-12)[1], MKTG 495(1-18)[1], or MKTG 497(1-9)[1], SCM 455(3)[1] (with at least 6 credits from 400-level MKTG courses)[1] (Sem: 5-8)

SUPPORTING COURSES AND RELATED AREAS (21 credits)
Select 18 credits from the following non-business supporting course areas (with at least 12 credits from the same area): education abroad, foreign language, international studies, psychology, quantitative methods, or written and oral communication (Sem: 1-8)

Select 3 credits of 300- or 400-level courses from one business supporting course area[1] (Sem: 5-8)

[1] A student enrolled in this major must receive a grade of C or better, as specified in Senate Policy 82-44.

Last Revised by the Department: Fall Semester 2010

Blue Sheet Item #: 39-01-061

Review Date: 08/24/2010

UCA Revision #1: 8/9/06
UCA Revision #2: 7/30/07

BD