106 Hawthorn Bldg
Penn State Altoona
Altoona College, Penn State Lehigh Valley, Penn State Worthington Scranton, University Park
Business Essentials is a two-part program that gives you a foundation in marketing, management and organizational behavior, accounting, financial analysis, and organizational performance, and an integrated understanding of how these disciplines interact in a multifunctional organization. You will learn to observe an organization from the inside as you analyze its culture, strategy, and performance--and from the outside as you learn how strategy plays out with customers, investors, and other stakeholders. Certificate recipients must be approved for the Business Essentials Program. (MGMT 301 and MKTG 301 must be taken together, and ACCTG 211 and FIN 301 must be taken together)
To earn an undergraduate certificate in BUSINESS ESSENTIALS, a minimum of 13 credits is required.
No Prerequisites Required.
Effective Date: Spring Semester 2005
Last Revised by the Department: 11/07/2011