Corporate Communication, Minor

Program Code: CC_UMNR

Program Description

The minor in Corporate Communication (CC-UMNR) introduces students to strategic communication for organizations or brands, including for-profit business, non-profit organizations, and government entities. The minor will prepare students to support organizations or brands with their communication goals and stakeholder relationship management. Students will be introduced to foundational concepts of corporate communication. Additionally, students will engage in studying internal or external communication practices that contribute to organizational brand and reputation. Students will also have an opportunity to pursue special interests in corporate communication, such as social and digital media, risk and crisis communications, writing for the web, marketing, and management strategies.

What is Corporate Communication?

Corporate Communication encompasses all aspects of strategic communication in for-profit and not-for-profit organizations, from internal communication between employees, senior leaders, and frontline professionals to communication with external stakeholders such as customers, media organizations, and regulatory organizations. Corporate communicators are highly skilled professionals in the art of planning, problem solving, and persuading with a sharp understanding of their audiences’ needs, expectations, and interests.

Program Requirements

Requirement Credits
Requirements for the Minor 18-19

Requirements for the Minor

A grade of C or better is required for all courses in the minor, as specified by Senate Policy 59-10. In addition, at least six credits of the minor must be unique from the prescribed courses required by a student's major(s).

Prescribed Courses
Prescribed Courses: Require a grade of C or better
CC 200Introduction to Corporate Communication Keystone/General Education Course3
Additional Courses
Additional Courses: Require a grade of C or better
Select 3-7 credits from:3-7
ART 201
Social, Legal, and Ethical Environment of Business
Communication Research Methods
Small Group Communication Keystone/General Education Course
Business and Professional Communication Keystone/General Education Course
Intercultural Communication Keystone/General Education Course
Organizational Communication Keystone/General Education Course
The Mass Media and Society Keystone/General Education Course
Graphic Design for Communications
Public Relations
Introduction to Writing Studies
Information, People and Technology Keystone/General Education Course
Basic Management Concepts
Principles of Marketing
Public Relations and Marketing
Ethics Keystone/General Education Course
Business Ethics Keystone/General Education Course
Media Ethics Keystone/General Education Course
Select 3-6 credits from:3-6
Internal Communication
External Communication
Select 6 credits from:6
Interpersonal Communication Theory and Research Keystone/General Education Course
Conflict Resolution and Negotiation Keystone/General Education Course
Family Communication Theory and Research
Topics in Gender and Communication
Intercultural Communication Theory and Research
Risk and Crisis in Corporate Communication
Strategic Speaking
Social Media in Corporate Communication
Public Relations Event Planning
Writing for the Web
Communication Design for Writers
Leadership and Team Building

Academic Advising

The course series listed below provides only one of the many possible ways to move through this curriculum. The University may make changes in policies, procedures, educational offerings, and requirements at any time. This plan should be used in conjunction with your degree audit (accessible in LionPATH as either an Academic Requirements or What If report). Please consult with a Penn State academic adviser on a regular basis to develop and refine an academic plan that is appropriate for you.

Scranton

Kim Flanders
Assistant Teaching Professor
Business Building 115
Dunmore, PA  18512
570-963-2629
kxt303@psu.edu

Schuylkill

Janelle L. H. Gruber
Program Coordinator, Corporate Communications
200 University Drive
Schuylkill Haven, PA  17972
570-385-6203
jlh552@psu.edu

Career Paths

A Corporate Communication minor can complement any major leading to jobs in for-profit businesses or in not-for-profit areas such as charitable, political, health care, and educational organizations.

Contact

Scranton

CORPORATE COMMUNICATION
Business Building 115
Dunmore, PA 18512
570-963-2629
kxt303@psu.edu

Schuylkill

ACADEMIC AFFAIRS
200 University Drive
Schuylkill Haven, PA  17972
570-385-6203
jlh552@psu.edu