Arts Administration, B.A. (Behrend)

Program Code: ARTSA_BA

Entrance to Major

Students must earn C or better in ARTH 111 or ARTH 112, MUSIC 5, THEA 105 to be eligible for entrance to the major.

Degree Requirements

For the Bachelor of Arts degree in Arts Administration, the Marketing Option requires a minimum of 124 credits and the Digital Media Option requires a minimum of 126 credits:

Requirement Credits
General Education 45
Bachelor of Arts Degree Requirements 24
Requirements for the Major 72-73

15-18 of the 45 credits for General Education are included in the Requirements for the Major. This includes 6 credits of GA courses; 3-6 credits of GQ courses; 3 credits of GS courses, 3 credits of GWS courses.

3 of the 24 credits for Bachelor of Arts Degree Requirements are included in the Requirements for the Major, General Education, or Electives and 0-12 credits are included in Electives if foreign language proficiency is demonstrated by examination.

Per Senate Policy 83.80.5, the college dean or campus chancellor and program faculty may require up to 24 credits of coursework in the major to be taken at the location or in the college or program where the degree is earned.

General Education

Connecting career and curiosity, the General Education curriculum provides the opportunity for students to acquire transferable skills necessary to be successful in the future and to thrive while living in interconnected contexts. General Education aids students in developing intellectual curiosity, a strengthened ability to think, and a deeper sense of aesthetic appreciation. These are requirements for all baccalaureate students and are often partially incorporated into the requirements of a program. For additional information, see the General Education Requirements section of the Bulletin and consult your academic adviser.

The keystone symbol Keystone/General Education Course appears next to the title of any course that is designated as a General Education course. Program requirements may also satisfy General Education requirements and vary for each program.

Foundations (grade of C or better is required.)

  • Quantification (GQ): 6 credits
  • Writing and Speaking (GWS): 9 credits

Knowledge Domains

  • Arts (GA): 6 credits
  • Health and Wellness (GHW): 3 credits
  • Humanities (GH): 6 credits
  • Social and Behavioral Sciences (GS): 6 credits
  • Natural Sciences (GN): 9 credits

Integrative Studies (may also complete a Knowledge Domain requirement)

  • Inter-Domain or Approved Linked Courses: 6 credits

University Degree Requirements

First Year Engagement

All students enrolled in a college or the Division of Undergraduate Studies at University Park, and the World Campus are required to take 1 to 3 credits of the First-Year Seminar, as specified by their college First-Year Engagement Plan.

Other Penn State colleges and campuses may require the First-Year Seminar; colleges and campuses that do not require a First-Year Seminar provide students with a first-year engagement experience.

First-year baccalaureate students entering Penn State should consult their academic adviser for these requirements.

Cultures Requirement    

6 credits are required and may satisfy other requirements

  • United States Cultures: 3 credits
  • International Cultures: 3 credits

Writing Across the Curriculum

3 credits required from the college of graduation and likely prescribed as part of major requirements.

Total Minimum Credits

A minimum of 120 degree credits must be earned for a baccalaureate degree. The requirements for some programs may exceed 120 credits. Students should consult with their college or department adviser for information on specific credit requirements.

Quality of Work

Candidates must complete the degree requirements for their major and earn at least a 2.00 grade-point average for all courses completed within their degree program.

Limitations on Source and Time for Credit Acquisition

The college dean or campus chancellor and program faculty may require up to 24 credits of course work in the major to be taken at the location or in the college or program where the degree is earned. Credit used toward degree programs may need to be earned from a particular source or within time constraints (see Senate Policy 83-80). For more information, check the Suggested Academic Plan for your intended program.

B.A. Degree Requirements

Foreign Language (0-12 credits): Student must attain 12th credit level of proficiency in one foreign language. See the Placement Policy for Penn State Foreign Language Courses.

B.A. Fields (9 credits): Humanities, Social and Behavioral Sciences, Arts, Foreign Languages, Natural Sciences, Quantification (may not be taken in the area of the student's primary major; foreign language credits in this category must be in a second foreign language or beyond the 12th credit level of proficiency in the first language)

Other Cultures (0-3 credits): Select 3 credits from approved list. Students may count courses in this category in order to meet other major, minor, elective, or General Education requirements, except for the General Education US/IL requirement.​

Requirements for the Major

Each student must earn at least a grade of C in each 300- and 400-level course in the major field.

To graduate, a student enrolled in the major must earn a grade of C or better in each course designated by the major as a C-required course, as specified by Senate Policy 82-44.

Common Requirements for the Major (All Options)

Prescribed Courses
ACCTG 211Financial and Managerial Accounting for Decision Making4
BA 241Legal Environment of Business2
ECON 102Introductory Microeconomic Analysis and Policy Keystone/General Education Course3
ENGL 202DEffective Writing: Business Writing Keystone/General Education Course3
MIS 204Introduction to Management Information Systems3
Prescribed Courses: Require a grade of C or better
ARTSA 301Introduction to Arts Administration3
ARTSA 402WStrategic Management and Planning for the Arts3
ARTSA 403Fundraising and Grant Writing3
ARTSA 404Event Planning Practicum3
COMM 370Public Relations 13
MKTG 301Principles of Marketing3
MUSIC 5An Introduction to Western Music Keystone/General Education Course3
THEA 105Introduction to Theatre Keystone/General Education Course3
Additional Courses
MATH 21 or higher3
Additional Courses: Require a grade of C or better
ARTH 111Ancient to Medieval Art Keystone/General Education Course 13
or ARTH 112 Renaissance to Modern Art Keystone/General Education Course
ARTSA 401Arts Event Planning and Project Management3
or COMM 472 Public Relations Event Planning
ARTSA 495AArts Administration Off Campus Internship**SPECIAL TOPICS** 23
Requirements for the Option
Select an option21-22

Requirements for the Option

Digital Media Option (21 credits)

Available at the following campuses: Erie, Lehigh Valley

Prescribed Courses
Prescribed Courses: Require a grade of C or better
COMM 320Introduction to Advertising3
COMM 441Advanced Graphic Design for Communications3
ENGL 420Writing for the Web3
Additional Courses
COMM 270Introduction to Multimedia Production 13
or GD 100 Introduction to Graphic Design Keystone/General Education Course
Select 3 credits of the following: 13
Ancient to Medieval Art Keystone/General Education Course
Renaissance to Modern Art Keystone/General Education Course
Rudiments of Music Keystone/General Education Course
Fundamentals of Acting Keystone/General Education Course
Supporting Courses and Related Areas
Select 6 credits from program approved list in Music, Theatre or Visual Arts in consultation with adviser and according to student interest6
Marketing Option (22 credits)

Available at the following campuses: Erie

Prescribed Courses
Prescribed Courses: Require a grade of C or better
MKTG 342Marketing Research3
Additional Courses
Select 3 credits of the following: 13
Ancient to Medieval Art Keystone/General Education Course
Renaissance to Modern Art Keystone/General Education Course
Rudiments of Music Keystone/General Education Course
Fundamentals of Acting Keystone/General Education Course
Additional Courses: Require a grade of C or better
MKTG 3443
or MKTG 330 Consumer Behavior
SCM 200Introduction to Statistics for Business Keystone/General Education Course4
or STAT 200 Elementary Statistics Keystone/General Education Course
Supporting Courses and Related Areas
Select 6 credits from program approved list in Music, Theatre or Visual Arts in consultation with adviser and according to student interest6
Supporting Courses and Related Areas: Require a grade of C or better
Select 3 credits from a program-approved list of 400 level courses in Marketing3

Program Learning Objectives

  1. Students will demonstrate skills in effective written and oral communication
  2. Students will know institutional structures and explain the operation of an arts organization.
  3. Students will explain the role of arts organizations in their communities and society at large.
  4. Students will design and execute a successful arts event.

Academic Advising

The objectives of the university’s academic advising program are to help advisees identify and achieve their academic goals, to promote their intellectual discovery, and to encourage students to take advantage of both in-and out-of class educational opportunities in order that they become self-directed learners and decision makers.

Both advisers and advisees share responsibility for making the advising relationship succeed. By encouraging their advisees to become engaged in their education, to meet their educational goals, and to develop the habit of learning, advisers assume a significant educational role. The advisee’s unit of enrollment will provide each advisee with a primary academic adviser, the information needed to plan the chosen program of study, and referrals to other specialized resources.

READ SENATE POLICY 32-00: ADVISING POLICY

Erie

Sharon Dale, Ph.D.
Professor of Art History
136 Kochel
Erie, PA 16563
814-898-6208
sxd4@psu.edu

Lehigh Valley

Elizabeth R. Flaherty, Ph.D.
Coordinator of Arts Administration
2809 Saucon Valley Road
Center Valley, PA 18034
610-285-5073
erf11@psu.edu

Suggested Academic Plan

The suggested academic plan(s) listed on this page are the plan(s) that are in effect during the 2020-21 academic year. To access previous years' suggested academic plans, please visit the archive to view the appropriate Undergraduate Bulletin edition (Note: the archive only contain suggested academic plans beginning with the 2018-19 edition of the Undergraduate Bulletin).

Digital Media Option at Erie Campus

The course series listed below provides only one of the many possible ways to move through this curriculum. The University may make changes in policies, procedures, educational offerings, and requirements at any time. This plan should be used in conjunction with your degree audit (accessible in LionPATH as either an Academic Requirements or What If report). Please consult with a Penn State academic adviser on a regular basis to develop and refine an academic plan that is appropriate for you.

First Year
FallCreditsSpringCredits
ENGL 15 or ENGL 30‡†3ECON 1023
THEA 105#†3MATH 213
MUSIC 5#†3ARTH 111 or 112#†3
Health and Physical Activity1.5World Language (Level Two)4
World Language (Level One)4Module Selection3
 14.5 16
Second Year
FallCreditsSpringCredits
ACCTG 2114MKTG 3013
MIS 204*3CAS 1003
Health and Physical Activity (GHW)1.5Module Selection3
Module Section3BA 2412
World Language (Level Three)4Natural Science Selection (GN)3
 15.5 14
Third Year
FallCreditsSpringCredits
ARTSA 301*3ARTSA 495A*3
COMM 3203ENGL 4203
COMM 270 or GD 1003COMM 3703
ENGL 202D3BA Knowledge Domains3
Natural Science Selection (GN)3Quantification Selection (GQ)3
 15 15
Fourth Year
FallCreditsSpringCredits
ARTSA 401 or COMM 472*3ARTSA 402W*3
ARTSA 403*3ARTSA 404*3
Humanities Selection (GH; Other Cultures course)3COMM 4413
Natural Science Selection (GN)3BA Knowledge Domains3
BA Knowledge Domains3Social and Behavioral Sciences Selection (GS)3
 15 15
Total Credits 120

University Requirements and General Education Notes:

US and IL are abbreviations used to designate courses that satisfy University Requirements (United States and International Cultures).

W, M, X, and Y are the suffixes at the end of a course number used to designate courses that satisfy University Writing Across the Curriculum requirement.

GWS, GQ, GHW, GN, GA, GH, and GS are abbreviations used to identify General Education program courses. General Education includes Foundations (GWS and GQ) and Knowledge Domains (GHW, GN, GA, GH, GS, and Integrative Studies). Foundations courses (GWS and GQ) require a grade of ‘C’ or better.

Integrative Studies courses are required for the General Education program. N is the suffix at the end of a course number used to designate an Inter-Domain course and Z is the suffix at the end of a course number used to designate a Linked course.

Bachelor of Arts Requirements:

Bachelor of Arts students must take 9 credits in Bachelor of Arts (B.A.) Fields (Humanities; Social and Behavioral Sciences; Arts; World Languages [2nd language or beyond the 12th credit level of proficiency in the 1st]; Natural Sciences; Quantification). The B.A. Fields courses may not be taken in the area of the student’s primary major. See your adviser and the Degree Requirements section of this Bulletin.

Bachelor of Arts students must take 3 credits in Other Cultures.
See your adviser and the full list of courses approved as Other Cultures courses.

Additional Notes

Scheduling patterns for courses not taught each semester: COMM 270, COMM 320, ARTSA 301, ARTSA 401 & ARTSA 403 are only offered in the fall; COMM 370 and COMM 441 are only offered in the spring. ARTSA 404 & ARTSA 402W must be taken in the student’s final semester.

Academic Advising Notes: The course series listed above is only one of many possible ways to move through this curriculum. The number of electives required varies per student. Please be sure to consult with an adviser about your intended plan. Must include a US or International Cultures.

Module Selection: After successful completion of the required core courses in the arts, students will be admitted to the major and must choose their preferred module: Music, Theatre, or Visual Arts.

Module 1 Music (9 credits)

  • MUSIC 8 (3) Rudiments
  • Select three credits from a program-approved list of music history courses
  • Select three credits from a program-approved list of music practicum courses

Module 2 Theater (9 credits)

  • THEA 102 (3) Introduction to Acting
  • Also, select six credits from a program-approved list of theatre courses

Module 3 Visual Arts (9 credits)

  • ARTH 111 (3) Introduction to Western Art, Ancient to Medieval
  • ARTH 112 (3) Introduction to Western Art, Renaissance to Modern

Students completing Module 3 must complete both ARTH 111 and ARTH 112; one is taken as a prescribed course. Also, select six credits from a program-approved list of art or art history courses.

Marketing Option at Erie Campus

The course series listed below provides only one of the many possible ways to move through this curriculum. The University may make changes in policies, procedures, educational offerings, and requirements at any time. This plan should be used in conjunction with your degree audit (accessible in LionPATH as either an Academic Requirements or What If report). Please consult with a Penn State academic adviser on a regular basis to develop and refine an academic plan that is appropriate for you.

First Year
FallCreditsSpringCredits
ENGL 15 or ENGL 303ECON 1023
First Year Seminar1Module Selection3
THEA 105#3ARTH 111 or 112#3
MUSIC 5#3MATH 213
World Language (Level 1)#4World Language (Level 2)#4
Health and Physical Activity1.5Health and Physical Activity1.5
 15.5 17.5
Second Year
FallCreditsSpringCredits
General Education1.5CAS 1003
MIS 2043STAT 200 or SCM 2004
ACCTG 2114General Education**3
World Language (Level 3)#4BA 2412
Module Selection3MKTG 3013
 15.5 15
Third Year
FallCreditsSpringCredits
ARTSA 3013ARTSA 495A13
MKTG 3423MKTG 344 or MKTG 3303
General Education3B A Knowledge Domain3
General Education3Module Selection3
ENGL 202D3COMM 3703
 15 15
Fourth Year
FallCreditsSpringCredits
ARTSA 401 or COMM 4723ARTSA 402W3
ARTSA 4033ARTSA 4043
BA Knowledge Domain3BA Knowledge Domain3
Natural Science Selection3400- Level Marketing3
Other Cultures3Natural Science3
 15 15
Total Credits 123.5

University Requirements and General Education Notes:

US and IL are abbreviations used to designate courses that satisfy University Requirements (United States and International Cultures).

W, M, X, and Y are the suffixes at the end of a course number used to designate courses that satisfy University Writing Across the Curriculum requirement.

GWS, GQ, GHW, GN, GA, GH, and GS are abbreviations used to identify General Education program courses. General Education includes Foundations (GWS and GQ) and Knowledge Domains (GHW, GN, GA, GH, GS, and Integrative Studies). Foundations courses (GWS and GQ) require a grade of ‘C’ or better.

Integrative Studies courses are required for the General Education program. N is the suffix at the end of a course number used to designate an Inter-Domain course and Z is the suffix at the end of a course number used to designate a Linked course.

Bachelor of Arts Requirements:

Bachelor of Arts students must take 9 credits in Bachelor of Arts (B.A.) Fields (Humanities; Social and Behavioral Sciences; Arts; World Languages [2nd language or beyond the 12th credit level of proficiency in the 1st]; Natural Sciences; Quantification). The B.A. Fields courses may not be taken in the area of the student’s primary major. See your adviser and the Degree Requirements section of this Bulletin.

Bachelor of Arts students must take 3 credits in Other Cultures.
See your adviser and the full list of courses approved as Other Cultures courses.

Additional Notes

SCHEDULING PATTERNS FOR COURSES NOT TAUGHT EACH SEMESTER: ARTSA 301 IS ONLY OFFERED IN THE FALL; ARTSA 495A MUST BE TAKEN IN THE STUDENT'S 6TH SEMESTER; ARTSA 404 MUST BE TAKEN IN THE STUDENT'S FINAL SEMESTER.

Program Notes:

  • Students can double count US 7 IL requirements for general education courses but not for the Other Cultures requirement.
  • Bachelor of Arts Other Cultures Course needs to be fulfilled in the Requirements for the Major, General Education, or Electives, Both MUSIC 005 and THEA 105 must be taken. Students may take ART H 111 or 112, but students selecting the Visual Arts Module must take both courses.

Academic Advising Notes:

  • The course series listed above is only one of many possible ways to move through curriculum.  The number of electives required varies per student.  Please be sure to consult with an adviser about your intended plan.
  • Must include a US or International Cultures

Module Selection: After successful completion of the required core courses in the arts, students will be admitted to the major and must choose their preferred module: Music, Theatre, or Visual Arts.

Module 1 Music (9 credits) 

MUSIC  008 (3) Rudiments.

Select 3 credits from a program -approved list of music history courses.

Select 3 credits from a program-approved list of music practicum courses.

Module 2 Theater (9 credits)

THEA 102 (3) Introduction to Acting

Also select 6 credits from a program approved list of theatre courses

Module 3 Visual Arts (9 credits)

ART H 111(3) Introduction to Western Art, Ancient to Medieval.

ART H 112 (3) Introduction to Western Art, Renaissance to Modern

Student completing Module 3 must complete both ART H 111 and 112; one is taken as a prescribed course.

Also select 6 credits from a program-approved list of art history courses.

Career Paths

Based on your career goals, you’ll choose one of three modules within the program—Music, Theatre, or Visual Arts—as an area of concentration for your coursework. From there, you’ll pick one of two options for further skills development, Digital Media or Marketing.

Careers

There are more than 100,000 arts organizations in the United States, all of which require executive directors, gallery and company managers, tour directors, marketing and public relations specialists, social media managers, fundraisers, event planners, volunteer supervisors, and archivists, to list only a few of your career possibilities.

MORE INFORMATION ABOUT POTENTIAL CAREER OPTIONS FOR GRADUATES OF THE ARTS ADMINISTRATION PROGRAM

Opportunities for Graduate Studies

A B.A. in Arts Administration can be the starting point for graduate-level education in more specialized fields, including contemporary art markets, public relations, art conservation, cultural management, cultural tourism, museum services, visual arts management, arts education, arts production and technology, or arts marketing.

MORE INFORMATION ABOUT OPPORTUNITIES FOR GRADUATE STUDIES

Professional Resources

Contact

Erie

SCHOOL OF HUMANITIES AND SOCIAL SCIENCES
170 Irvin Kochel Center
4951 College Drive
Erie, PA 16563
814-898-6108
HumSocSci@psu.edu

http://behrend.psu.edu/school-of-humanities-social-sciences

Lehigh Valley

2809 Saucon Valley Road
Center Valley, PA 18034
610-285-5073
ArtsAdmin@psu.edu

http://lehighvalley.psu.edu/arts-administration