Corporate Communication, B.A. (Abington)

Program Code: CCBA_BA

Entrance to Major

In order to be eligible for entrance to this major, a student must:

  1. attain at least a C (2.00) cumulative grade-point average for all courses taken at the University; and
  2. have third-semester classification.

READ SENATE POLICY 37-30: ENTRANCE TO AND CHANGES IN MAJOR PROGRAMS OF STUDY

Degree Requirements

For the Bachelor of Arts degree in Corporate Communication, a minimum of 120 credits is required:

Requirement Credits
General Education 45
Electives 2-9
Bachelor of Arts Degree Requirements 24
Requirements for the Major 51-52

3-9 of the 45 credits for General Education are included in Requirements for the Major. This includes: 3-6 credits of GS courses; 0-3 credits of GH courses.

3 of the 24 credits for Bachelor of Arts Degree Requirements are included in the Requirements for the Major, General Education, or Electives and 0-12 credits are included in Electives if foreign language proficiency is demonstrated by examination.

General Education

Connecting career and curiosity, the General Education curriculum provides the opportunity for students to acquire transferable skills necessary to be successful in the future and to thrive while living in interconnected contexts. General Education aids students in developing intellectual curiosity, a strengthened ability to think, and a deeper sense of aesthetic appreciation. These are requirements for all baccalaureate students and are often partially incorporated into the requirements of a program. For additional information, see the General Education Requirements section of the Bulletin and consult your academic adviser.

The keystone symbol Keystone/General Education Course appears next to the title of any course that is designated as a General Education course. Program requirements may also satisfy General Education requirements and vary for each program.

Foundations (grade of C or better is required.)

  • Quantification (GQ): 6 credits
  • Writing and Speaking (GWS): 9 credits

Knowledge Domains

  • Arts (GA): 6 credits
  • Health and Wellness (GHW): 3 credits
  • Humanities (GH): 6 credits
  • Social and Behavioral Sciences (GS): 6 credits
  • Natural Sciences (GN): 9 credits

Integrative Studies (may also complete a Knowledge Domain requirement)

  • Inter-Domain or Approved Linked Courses: 6 credits

University Degree Requirements

First Year Engagement

All students enrolled in a college or the Division of Undergraduate Studies at University Park, and the World Campus are required to take 1 to 3 credits of the First-Year Seminar, as specified by their college First-Year Engagement Plan.

Other Penn State colleges and campuses may require the First-Year Seminar; colleges and campuses that do not require a First-Year Seminar provide students with a first-year engagement experience.

First-year baccalaureate students entering Penn State should consult their academic adviser for these requirements.

Cultures Requirement    

6 credits are required and may satisfy other requirements

  • United States Cultures: 3 credits
  • International Cultures: 3 credits

Writing Across the Curriculum

3 credits required from the college of graduation and likely prescribed as part of major requirements.

Total Minimum Credits

A minimum of 120 degree credits must be earned for a baccalaureate degree. The requirements for some programs may exceed 120 credits. Students should consult with their college or department adviser for information on specific credit requirements.

Quality of Work

Candidates must complete the degree requirements for their major and earn at least a 2.00 grade-point average for all courses completed within their degree program.

Limitations on Source and Time for Credit Acquisition

The college dean or campus chancellor and program faculty may require up to 24 credits of course work in the major to be taken at the location or in the college or program where the degree is earned. Credit used toward degree programs may need to be earned from a particular source or within time constraints (see Senate Policy 83-80). For more information, check the Suggested Academic Plan for your intended program.

B.A. Degree Requirements

Foreign Language (0-12 credits): Student must attain 12th credit level of proficiency in one foreign language. See the Placement Policy for Penn State Foreign Language Courses.

B.A. Fields (9 credits): Humanities, Social and Behavioral Sciences, Arts, Foreign Languages, Natural Sciences, Quantification (may not be taken in the area of the student's primary major; foreign language credits in this category must be in a second foreign language or beyond the 12th credit level of proficiency in the first language)

Other Cultures (0-3 credits): Select 3 credits from approved list. Students may count courses in this category in order to meet other major, minor, elective, or General Education requirements, except for the General Education US/IL requirement.​

Requirements for the Major

A grade of C or better is required for all courses in the major. To graduate, a student enrolled in the major must earn at least a C grade in each course designated by the major as a C-required course, as specified by Senate Policy 82-44.

Prescribed Courses
Prescribed Courses: Require a grade of C or better
CAS 204Communication Research Methods3
CC 200Introduction to Corporate Communication Keystone/General Education Course3
CC 401Internal Communication3
CC 402External Communication3
CC 490WSeminar in Corporate Communication3
CC 495AInternship in Corporate Communication3
COMM 1003
MGMT 301Basic Management Concepts3
MKTG 301Principles of Marketing3
Additional Courses
Additional Courses: Require a grade of C or better
ECON 102Introductory Microeconomic Analysis and Policy Keystone/General Education Course3
or ECON 104 Introductory Macroeconomic Analysis and Policy Keystone/General Education Course
Select one of the following:3-4
Social, Legal, and Ethical Environment of Business
Ethics Keystone/General Education Course
Business Ethics Keystone/General Education Course
Media Ethics Keystone/General Education Course
Select one of the following:3
ART 201
Graphic Design for Communications
Information, People and Technology Keystone/General Education Course
Select one of the following:3
Small Group Communication Keystone/General Education Course
Business and Professional Communication Keystone/General Education Course
Organizational Communication Keystone/General Education Course
Introduction to Writing Studies
Select one of the following:3
Social Media in Corporate Communication
Writing for the Web
Communication Design for Writers
Select two of the following:6
Interpersonal Communication Theory and Research Keystone/General Education Course
Conflict Resolution and Negotiation Keystone/General Education Course
Gender Roles in Communication
Intercultural Communication Theory and Research
Leadership and Team Building
Public Relations and Marketing
Select one of the following:3
Risk and Crisis in Corporate Communication
Strategic Speaking
Public Relations Event Planning

Program Learning Objectives

  • Apply Ethical Corporate Communication Principles and Practice
    • Identify ethical perspectives.
    • Explain the relevance of various ethical perspectives.
    • Articulate the ethical dimensions of a Corporate Communication situation.
    • Propose solutions for an (un)ethical Corporate Communication situation.
    • Evaluate the ethical elements of a Corporate Communication situation.
  • Create Messages Appropriate to the Audience, Purpose, and Context
    • Locate and use information relevant to goals, audiences, purposes, and contexts.
    • Select creative and appropriate modalities and technologies to accomplish Corporate Communication goals.
    • Adapt messages to the diverse needs of individuals, groups, and contexts.
    • Present messages in multiple communication modalities and contexts.
    • Adjust messages while in the process of communicating.
    • Critically reflect on one's own messages after the communication event.
  • Critically Analyze Messages
    • Identify meanings embedded in messages.
    • Articulate characteristics of mediated and non-mediated messages.
    • Recognize the influence of messages.
    • Engage in active listening.
    • Enact mindful responding to messages.
  • Demonstrate the Ability to Accomplish Communicative Goals (Self-Efficacy)
    • Identify contexts, situations, and barriers that impede communication self-efficacy
    • Perform verbal and nonverbal communication behaviors that illustrate self-efficacy
    • Articulate personal beliefs about abilities to accomplish communication goals
    • Evaluate personal communication strengths and weaknesses.
  • Describe the Corporate Communication field and its central questions
    • Explain the origins of the Corporate Communication field.
    • Summarize the broad nature of the Corporate Communication field.
    • Categorize the various career pathways for students of Communication.
    • Articulate the importance of Corporate Communication expertise in career development and civic engagement.
    • Examine contemporary debates within the field.
    • Distinguish the Corporate Communication field from related areas of study.
    • Identify with intellectual specialization(s) in the Corporate Communication field.
  • Employ Corporate Communication Theories, Perspectives, Principles, and Concepts
    • Explain Corporate Communication perspectives, theories, principles, and concepts.
    • Synthesize Corporate Communication perspectives, theories, principles, and concepts.
    • Apply Corporate Communication perspectives, theories, principles, and concepts.
    • Critique Corporate Communication perspectives, theories, principles, and concepts.
  • Engage in Corporate Communication Inquiry
    • Interpret Corporate Communication scholarship.
    • Evaluate Corporate Communication scholarship.
    • Formulate questions appropriate for Corporate Communication scholarship.
    • Engage in Corporate Communication scholarship using the research traditions of the field.
    • Differentiate among various approaches to the study of Corporate Communication.
    • Contribute to the scholarly conversations appropriate to the purpose of inquiry.
  • Influence for Greater Good
    • Explain the importance of Corporate Communication for civic life from the local to global levels.
    • Identify the challenges facing communities and the role of Corporate Communication in resolving those challenges.
    • Frame local, national, and/or global issues from a Corporate Communication point of view.
    • Evaluate local, national, and/or global issues from a Corporate Communication point of view.
    • Use Corporate Communication to respond to issues at the local, national, and/or global level.
    • Advocate a course of action to address local, national, and/or global issues from a Corporate Communication point of view.
    • Use Corporate Communication to empower individuals in terms of human rights, human dignity, and human freedom.
  • Utilize Corporate Communication to Embrace Difference
    • Articulate the connection between Corporate Communication and culture.
    • Recognize individual and cultural similarities and differences.
    • Appreciate individual and cultural similarities and differences.
    • Respect diverse perspectives and the ways they influence communication.
    • Articulate one's own cultural standpoint and how it affects communication and world view.
    • Demonstrate the ability to be culturally self-aware.
    • Adapt one's communication in diverse cultural contexts.

Academic Advising

The objectives of the university’s academic advising program are to help advisees identify and achieve their academic goals, to promote their intellectual discovery, and to encourage students to take advantage of both in-and out-of class educational opportunities in order that they become self-directed learners and decision makers.

Both advisers and advisees share responsibility for making the advising relationship succeed. By encouraging their advisees to become engaged in their education, to meet their educational goals, and to develop the habit of learning, advisers assume a significant educational role. The advisee’s unit of enrollment will provide each advisee with a primary academic adviser, the information needed to plan the chosen program of study, and referrals to other specialized resources.

READ SENATE POLICY 32-00: ADVISING POLICY

Abington

Lisa V. Chewning
Associate Professor and Program Chair, Corporate Communication
1600 Woodland Road
Abington, PA 19001
215-881-7382
lvc3@psu.edu

Fayette

Rachel Kaplan
Assistant Teaching Professor in Corporate Communications
2201 University Drive
Lemont Furnace, PA 15456
724-430-4265
rds913@psu.edu

Hazleton

Daniel Mansson
Associate Professor of Communication Arts and Sciences
Memorial 107
Hazleton, PA 18202
570-450-3540
dhm14@psu.edu

Lehigh Valley

Robert Wolfe
Coordinator of Corporate Communication
2809 Saucon Valley Road
Center Valley, PA 18034
610-285-5125
rtw13psu.edu

Schuylkill

Janelle Gruber
Program Coordinator, Corporate Communication
A-120 200 University Drive
Schuylkill Haven, PA 17972
570-385-6203
jlh552@psu.edu

Scranton

Kim Flanders
Assistant Teaching Professor
Business Building 115
Dunmore, PA  18512
570-963-2629
kxt303@psu.edu

Shenango

Tiffany Petricini
Assistant Teaching Professor, Communications
147 Shenango Avenue
Sharon, PA 16146
724-983-2827
tzr106@psu.edu

Wilkes-Barre

Natalya Vodopyanova
Program Coordinator, Corporate Communication
44 University Drive
Dallas, PA 18612
nxv52@psu.edu

York

Joe Downing
Associate Professor of Communication Arts and Sciences
1031 Edgecomb Avenue
York, PA 17403
717-771-4131
jrd24@psu.edu

Suggested Academic Plan

The suggested academic plan(s) listed on this page are the plan(s) that are in effect during the 2020-21 academic year. To access previous years' suggested academic plans, please visit the archive to view the appropriate Undergraduate Bulletin edition (Note: the archive only contain suggested academic plans beginning with the 2018-19 edition of the Undergraduate Bulletin).

Corporate Communication, B.A. at Abington Campus

The course series listed below provides only one of the many possible ways to move through this curriculum. The University may make changes in policies, procedures, educational offerings, and requirements at any time. This plan should be used in conjunction with your degree audit (accessible in LionPATH as either an Academic Requirements or What If report). Please consult with a Penn State academic adviser on a regular basis to develop and refine an academic plan that is appropriate for you.

First Year
FallCreditsSpringCredits
ENGL 15 or 30H3World Language level 24
World Language level 14General Education Course3
COMM 100 or AMST 106* 3ECON 102 or 104* †3
MATH 213CC 200* 23
CAS 204* 3IST 110, ART 201, or COMM 241* 3
 16 16
Second Year
FallCreditsSpringCredits
World Language level 24MGMT 301* 3
CAS 100A or 100B3BA 243, PHIL 203, PHIL 106, or PHIL 123* 3
MKTG 3013CAS 250, 252, 352, or ENGL 211* 3
General Education Course3ENGL 202A, 202B, 202C, or 202D13
General Education Course3General Education Course3
 16 15
Third Year
FallCreditsSpringCredits
CC 401* 3CC 402* 3
CAS 403, 404, 455, 471, MGMT 433, or MKTG 310* 3CAS 403, 404, 455, 471, MGMT 433, or MKTG 310* 3
General Education Course3CC 404, 405, or COMM 472* 3
General Education Course3Bachelor of Arts Requirement3
Bachelor of Arts Requirement3General Education Course or Elective3
 15 15
Fourth Year
FallCreditsSpringCredits
CC 490W*3CC 495A* 3
Other Cultures (OC) or Elective3General Education Course3
Bachelor of Arts Requirement3CC 406/ENGL 420/480* 3
General Education Course (GHW)3Elective3
Elective (2 Credits if took BA 243 4 Credit Class)3 
 15 12
Total Credits 120

University Requirements and General Education Notes:

US and IL are abbreviations used to designate courses that satisfy University Requirements (United States and International Cultures).

W, M, X, and Y are the suffixes at the end of a course number used to designate courses that satisfy University Writing Across the Curriculum requirement.

GWS, GQ, GHW, GN, GA, GH, and GS are abbreviations used to identify General Education program courses. General Education includes Foundations (GWS and GQ) and Knowledge Domains (GHW, GN, GA, GH, GS, and Integrative Studies). Foundations courses (GWS and GQ) require a grade of ‘C’ or better.

Integrative Studies courses are required for the General Education program. N is the suffix at the end of a course number used to designate an Inter-Domain course and Z is the suffix at the end of a course number used to designate a Linked course.

Bachelor of Arts Requirements:

Bachelor of Arts students must take 9 credits in Bachelor of Arts (B.A.) Fields (Humanities; Social and Behavioral Sciences; Arts; World Languages [2nd language or beyond the 12th credit level of proficiency in the 1st]; Natural Sciences; Quantification). The B.A. Fields courses may not be taken in the area of the student’s primary major. See your adviser and the Degree Requirements section of this Bulletin.

Bachelor of Arts students must take 3 credits in Other Cultures.
See your adviser and the full list of courses approved as Other Cultures courses.

Program Notes:

A minimum of 120 credits is required to graduate.

Students must take a minimum of 15 credits at the 400 level or equivalent.

US or IL courses may double count as Gen Ed or other major courses, but not as Other Culture courses.

PHIL 10 is a recommended GH course.

MATH 21 and STAT 200 are recommended GQ courses; MATH 21 is a prerequisite for MKTG 301.

BA 303 or MKTG 301 is a prerequisite for MKTG 310.

Career Paths

Corporate Communication is a challenging and exciting career field. Corporate communicators manage the dissemination of information to key constituencies, the execution of corporate strategy, and the development of messages for a variety of purposes inside and outside the organization. Corporate communicators usually oversee media relations, crisis communications, internal communications, reputation management, corporate responsibility, investor relations, government affairs, and sometimes marketing communication. The Penn State Abington Center for Career & Professional Development supports and serves students in all areas related to career development and preparation including career counseling and coaching, internships, resume creation, interview training, and job search strategies.

Careers

A Corporate Communication degree can lead to a career in for-profit businesses or in not-for-profit areas such as charitable, political, health care, and educational organizations. You’ll be prepared to work as a professional in a wide range of fields including event planning, human resources, marketing, public relations/public information, and social media relations.

MORE INFORMATION ABOUT POTENTIAL CAREER OPTIONS FOR GRADUATES OF THE CORPORATE COMMUNICATION PROGRAM

Opportunities for Graduate Studies

A baccalaureate degree in Corporate Communication prepares students to pursue master’s degrees in programs such as strategic communication and obtain admission to MBA programs and law schools, among other post-graduate opportunities.

Contact

Abington

DIVISION OF ARTS & HUMANITIES
1600 Woodland Road
Abington, PA 19001
215-881-7382
lvc3@psu.edu

http://abington.psu.edu/corporate-communication

Fayette

CORPORATE COMMUNICATION
2201 University Drive
Lemont Furnace, PA 15456
724-430-4265
rds913@psu.edu

https://fayette.psu.edu/academics/baccalaureate/corporate-communication

Hazleton

Memorial 107
Hazleton, PA 18202
570-450-3540
dhm14@psu.edu

http://hazleton.psu.edu/corporate-communication

Lehigh Valley

2809 Saucon Valley Road
Center Valley, PA 18034
610-285-5125
rtw13@psu.edu

https://lehighvalley.psu.edu/corporate-communication

Schuylkill

ACADEMIC AFFAIRS
A-120 200 University Drive
Schuylkill Haven, PA 17972
570-385-6203
jlh552@psu.edu

https://schuylkill.psu.edu/corpcomm

Scranton

CORPORATE COMMUNICATION
Business Building 115
Dunmore, PA 18512
570-963-2629
kxt303@psu.edu

http://worthingtonscranton.psu.edu/corporate-communication

Shenango

CORPORATE COMMUNICATION
147 Shenango Avenue
Sharon, PA 16146
724-983-2827
tzr106@psu.edu

https://shenango.psu.edu/academics/majors-shenango/corporate-communications

Wilkes-Barre

44 University Drive
Dallas, PA 18612
nxv52@psu.edu

https://wilkesbarre.psu.edu/academics/cc

York

CORPORATE COMMUNICATION
1031 Edgecomb Avenue
York, PA 17403
717-771-4131
jrd24@psu.edu

https://york.psu.edu/academics