Digital Media Trends and Analytics, Minor

Program Code: DMTA_UMNR

Program Requirements

Requirement Credits
Requirements for the Minor 18

For the minor in Digital Media Trends and Analytics (DMTA) a minimum of 18 credits are required.

Requirements for the Minor

A grade of C or better is required for all courses in the minor, as specified by Senate Policy 59-10.

Prescribed Courses
Prescribed Courses: Require a grade of C or better
COMM 310Digital Media Metrics3
COMM 372Digital Public Relations3
COMM/IST 450ASearch Engine Marketing3
COMM/IST 450BDigital Advertising3
IST 110Information, People and Technology Keystone/General Education Course3
Additional Courses
Additional Courses: Require a grade of C or better
COMM 320Introduction to Advertising3
or COMM 370 Public Relations

Academic Advising

The objectives of the university’s academic advising program are to help advisees identify and achieve their academic goals, to promote their intellectual discovery, and to encourage students to take advantage of both in-and out-of class educational opportunities in order that they become self-directed learners and decision makers.

Both advisers and advisees share responsibility for making the advising relationship succeed. By encouraging their advisees to become engaged in their education, to meet their educational goals, and to develop the habit of learning, advisers assume a significant educational role. The advisee’s unit of enrollment will provide each advisee with a primary academic adviser, the information needed to plan the chosen program of study, and referrals to other specialized resources.


University Park

Brenda Johnson
Administrative Support Assistant  
204 Carnegie Building
University Park, PA 16802


University Park

23 Carnegie Building
University Park, PA 16802