At which campus can I study this program?
Program Description
The minor in Corporate Communication (CC-UMNR) introduces students to strategic communication for organizations or brands, including for-profit business, non-profit organizations, and government entities. The minor will prepare students to support organizations or brands with their communication goals and stakeholder relationship management. Students will be introduced to foundational concepts of corporate communication. Additionally, students will engage in studying internal or external communication practices that contribute to organizational brand and reputation. Students will also have an opportunity to pursue special interests in corporate communication, such as social and digital media, risk and crisis communications, writing for the web, marketing, and management strategies.
What is Corporate Communication?
Corporate Communication encompasses all aspects of strategic communication in for-profit and not-for-profit organizations, from internal communication between employees, senior leaders, and frontline professionals to communication with external stakeholders such as customers, media organizations, and regulatory organizations. Corporate communicators are highly skilled professionals in the art of planning, problem solving, and persuading with a sharp understanding of their audiences’ needs, expectations, and interests.
You Might Like This Program If...
- You know you are creative with strong writing and speaking skills.
- You desire to be an ethical communicator who creates meaningful connections with your audience.
- You possess an international, multicultural mindset.
- You want to pursue a career in social media, public relations, or marketing.
Program Requirements
| Requirement | Credits |
|---|---|
| Requirements for the Minor | 18-19 |
Requirements for the Minor
A grade of C or better is required for all courses in the minor, as specified by Senate Policy 59-10. In addition, at least six credits of the minor must be unique from the prescribed courses required by a student's major(s).
| Code | Title | Credits |
|---|---|---|
| Prescribed Courses | ||
| Prescribed Courses: Require a grade of C or better | ||
| CC 200 | Introduction to Corporate Communication  | 3 |
| Additional Courses | ||
| Additional Courses: Require a grade of C or better | ||
| Select 3-7 credits from: | 3-7 | |
ART 201 | ||
| Social, Legal, and Ethical Environment of Business | ||
| Communication Research Methods | ||
| Small Group Communication | ||
| Business and Professional Communication | ||
| Intercultural Communication | ||
| Organizational Communication | ||
| The Mass Media and Society | ||
| Graphic Design for Communications | ||
| Public Relations | ||
| Introduction to Writing Studies | ||
| Information, People and Technology | ||
| Basic Management Concepts | ||
| Principles of Marketing | ||
| Public Relations and Marketing | ||
| Ethics | ||
| Business Ethics | ||
| Media Ethics | ||
| Select 3-6 credits from: | 3-6 | |
| Internal Communication | ||
| External Communication | ||
| Select 6 credits from: | 6 | |
| Interpersonal Communication Theory and Research | ||
| Conflict Resolution and Negotiation | ||
| Family Communication Theory and Research | ||
| Topics in Gender and Communication | ||
| Intercultural Communication Theory and Research | ||
| Risk and Crisis in Corporate Communication | ||
| Strategic Speaking | ||
| Social Media in Corporate Communication | ||
| Public Relations Event Planning | ||
| Writing for the Web | ||
| Communication Design for Writers | ||
| Leadership and Team Building | ||
Academic Advising
The course series listed below provides only one of the many possible ways to move through this curriculum. The University may make changes in policies, procedures, educational offerings, and requirements at any time. This plan should be used in conjunction with your degree audit (accessible in LionPATH as either an Academic Requirements or What If report). Please consult with a Penn State academic adviser on a regular basis to develop and refine an academic plan that is appropriate for you.
Schuylkill
Janelle L. H. Gruber
Program Coordinator, Corporate Communications
200 University Drive
Schuylkill Haven, PA 17972
570-385-6203
jlh552@psu.edu
Scranton
Kelly Conlon-Mazzucca
Lecturer in Corporate Communication
Business Building 115
Dunmore, PA 18512
570-385-6203
kmc48@psu.edu
Wilkes-Barre
Natalya Vodopyanova
Program Coordinator, Corporate Communication
44 University Drive
Dallas, PA 18612
570-675-9126
nxv52@psu.edu
York
Joe Downing
Associate Professor of Corporate Communication
1031 Edgecomb Avenue
York, PA 17403
717-771-4131
jrd24@psu.edu
Abington
Melvin Gupton, Ph.D.
Associate Teaching Professor and Program Chair
1600 Woodland Road
Abington, PA 19001
215-881-7331
mxg1058@psu.edu
Career Paths
A Corporate Communication minor can complement any major leading to jobs in for-profit businesses or in not-for-profit areas such as charitable, political, health care, and educational organizations.
Contact
Schuylkill
ACADEMIC AFFAIRS
200 University Drive
Schuylkill Haven, PA 17972
570-385-6203
jlh552@psu.edu
Scranton
CORPORATE COMMUNICATION
Business Building 115
Dunmore, PA 18512
570-385-6203
kmc48@psu.edu
Wilkes-Barre
44 University Drive
Dallas, PA 18612
570-675-9126
nxv52@psu.edu
https://wilkesbarre.psu.edu/academics/bachelors/corporate-communication
York
1031 Edgecomb Avenue
York, PA 17403
717-771-4131
jrd24@psu.edu
Abington
CORPORATE COMMUNICATION
1600 Woodland Road
Abington, PA 19001
215-881-7331
mxg1058@psu.edu